ESCP Europe’s Sports Management Summer course is an exciting opportunity to join a cutting-edge, three-week programme based in Turin.

The course aims to provide the foundations and an overall picture of sports marketing, useful to understand how it works for those who want to operate in the sports management sector.

It is delivered by the world-class faculty of a leading international business school that is highly-ranked in the influential Financial Times survey, plus leading expert speakers from the sports marketing and management fields, thanks to the collaboration of AWE Sports International.

The next edition of this programme will take place from 28th June to 19th July 2019. Fees are set at 2,500 € per person (EU and non-EU). All sessions are delivered in English.

Focus on Passion

There is one inner, irrational feeling that we all share about sport: Passion

Athletes, supporters, businessmen, millions of people all over the world. To work in sport you need to put passion into everything you do. But we believe that this is not enough. Passion, on its own, doesn’t get you there. It’s the determination that gives us the strength to turn passion into something tangible, concrete. Once you fix a goal, you must never give up. We believe this is the right way, the path to get the top. We believe that True Leaders have the Determination to turn Passion into Action.

In cooperation with:

Awe Sport is an international sports marketing agency providing Institutions, National committees and Federations with a wide range of services and a high level of expertise. With over 20 years of experience in the industry, AWE Sport is among the market leaders in big event management and sports marketing strategic advisory.

Key features

  • 3-week, Turin-based summer course helping you master your marketing and management skills with support from a network of sport management professionals.
  • 60 hours course to bring you through all the features of the complicated sports system
  • Designed for current university students, recent graduates.
  • 2 company visits during which participants will meet top managers in leading companies operating in the sector.


ESCP Europe designed a 60 hours Sports Management Summer course with the aim to prepare talented people to get off the bench and play this fascinating and challenging Game, by introducing them to an international network of companies leading the sports business sector.

This 3-week course, Monday to Friday, will go through all the features of the complicated sports system.

After a welcome and warm-up session, students are going to experience what being a Manager in the Sports sector means through company visits, corporate speakers, interactive lectures, and much more, thanks to the ESCP Europe Business School network. The lessons will start with an overview of the sports system, it's market, it's main stakeholders and it's fast-growing dimensions both economically and professionally.

After the first phase, they will get introduced to the real topics. The lessons will be driven by the theory applied: all the contents will be taught through the point of view of a specific sports case. The last days will be dedicated to the future: students will get to know the latest commercial trends and technologies – such as augmented reality, big data, virtual reality and more - and the impact that they have on the sports system.

During the course, the students will have the chance to see what they are studying in 2 company visits during which participants will meet top managers in leading companies operating in the sector.

Participants’ profiles

  • University-level students and recent graduates in any field of study.
  • Those due to start University in Autumn 2019.
  • Those on work experience or a gap year.
  • Anyone considering a career in the sports industry.

Career Opportunities

Some examples of your future career

  • Sports marketing manager
  • Sports sponsorship consultant
  • Sports business entrepreneur
  • Media rights expert


Places on this course are limited, and all applications are treated on a first-come, first served basis.

Applications are made online. The following documents must be submitted with your application:

  • Proof that you are currently enrolled in a Higher Education programme, or have recently graduated from one.
  • Curriculum vitae and photocopy of passport or ID.
  • Short personal statement (500 words) explaining why you would like to joint.
  • English language test scores (if available) – IELTS 6.5 or TOEFL 90.

All applicants have to do a personal interview on campus or long distance if the profile will be considered eligible.

If you are a non-native English speaker, you will be required to provide English language certificates to support your application or pass an English test provided by the admission team.

Fees & Finances

The total tuition fee for the July 2019 summer school course is €2,500.

Candidates who successfully enrol in our Sports Management Summer course are eligible for a €500 discount on an ESCP Europe programme at Turin Campus.

Please note that travel and accommodation costs are not included in the tuition fee.

Program taught in:
  • English

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Last updated July 7, 2019
This course is Campus based
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3 weeks
2,500 EUR
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