Spanish Pathway to Audiovisual Communication


Program Description

Studying at the CEU UCH means choosing a University which is different both in the ‘what’ and the ‘how’. We offer a combination of experience and innovation. It is about being truly international and yet with strong local roots. In short, we can offer you everything you need to be whatever you want to be.

What makes us different?

1. Bilingual training

If you would like to study both in English and in Spanish and enhance your future professional profile, you can study the first year of your degree in English and then complete the rest of your degree in Spanish. There are particular learning itineraries to meet different needs:

  • For students who are not native Spanish speakers: the study program for the first year is entirely in English, except for 15 ECTS credits (which these students will undertake in the second year). Instead of undertaking these 15 ECTS credits in the first year, you will undertake a Spanish language module to help you prepare for undertaking your studies in Spanish.
  • For native Spanish-speaking students: the study program for the first year is entirely in English, except for 15 ECTS credits, which will be undertaken in Spanish.

2. Our expertise and our record

Did you know that since the advent of the Internet, more audiovisual content has been produced than in all the time before combined? We have been providing high-quality training in communication for more than 30 years, playing a significant role in the industry's development. For more than 30 years, we have been providing cutting-edge training to communicators who are passionate about their profession. For more than 30 years, we have been at the forefront of the sector, creating a real tradition. That is why we know that the media universe has never been in better health. That is why we are as passionate as you are about the digital world.

3. Cutting-edge facilities

Give your creativity free rein and take full advantage every day of the cutting-edge facilities available to you as you put together your projects. At your disposal at the CEU UCH, you will have the Audiovisual Production and Multimedia Centre: TV studios, audiovisual production rooms, recording studios, radio studios, photography studios, darkrooms, specialized computer rooms, and all the latest technology. You will have everything you need to make the world sit up and take notice of your creativity and initiative. Throughout your time studying with us, you will be able to call on all the resources you require to complete your training by participating in professional competitions and festivals for short film, cinema, photography, music, or advertising.

4. A real-world focus

The world has changed, and with it, the way future professionals must be educated has also changed. That's why you will receive an education which is practical and applicable to the real world from day one, with a range of additional programs and certificates which will prepare you to kick-start your career in the best way possible when you graduate.

  • Boost your professional skills: during your degree, you will need to use the IT tools now employed by industry professionals. So, if you wish, you can also gain the following technical certificates: a Certificate in Audiovisual Editing (222 hours: Avid, Pro Tools, After Effects, Movie Magic Scheduling), or a Certificate in Graphic Design and Web Design (127 hours: Photoshop, Illustrator, WordPress, Dreamweaver, Flash).
  • The Bachelor's Degree in Audiovisual Communication will give you the opportunity to undertake practical training as part of the day-to-day operations at our professional studios and sets, and at major Spanish and international production companies, such as Jellyfish Pictures in London.
  • The Bachelor's Degree in Audiovisual Communication also allows you to study for the Certificate in Political Marketing and Communication (Título de Experto en Marketing y Comunicación Política) at the same time. This is free and you can study for this Certificate if you wish. If you do, you will graduate with specific skills in a specialist area, you will have improved your public speaking skills and you will know how to plan an election campaign.
  • You could also combine your Bachelor's Degree in Audiovisual Communication with a Certificate in Fashion Communications (Título de Especialista en Comunicación de Moda), which seeks to produce skilled professionals trained in the use of new media and communication techniques. You will then be ready for work in this highly specialized and innovative field - one in which experts in marketing and communication are in ever greater demand. The program for this certificate is taught by a range of prominent industry professionals and it includes a variety of external activities and visits to companies and major industry events.

5. The international dimension

Every day at the CEU UCH you will be surrounded by students from more than 70 countries: in the globalized world we live in, that will be a great advantage for you. Build relationships and synergies with people from across the world and broaden your horizons. As a CEU student, you will benefit from free Spanish classes on campus, as well as a large number of practical training programs and international study visits.

6. Dual degrees from a University specializing in them

If you love creating audiovisual content, but you would also like to study another degree which you think would provide you with great skills to succeed in today's borderless digital world of communications, then there is no need to choose between them. The CEU Cardenal Herrera University has always been at the forefront of offering students such opportunities. We specialize in offering dual degrees and we make it easy for you: we arrange compatible timetables, customized study paths and, of course, you will not have to pay double the price.


General competencies

  • GC1 Ability to adapt to changes in technology, business practices or organizational structures.
  • GC2 Ability to work in a team and communicate one's own ideas via the creation of an environment which encourages this, and the ability to form part of shared project and achieve the desired results.
  • GC3 Ability to take expressive and thematic risks within the framework of the practical and time restrictions of audiovisual production, while implementing solutions and contributing personal points of view during the development of a project.
  • GC4 Ability to take the right decisions in situations of uncertainty and take responsibility for these decisions.
  • GC5 Ability to assess critically and systematically one's own performance: knowledge of the importance of constantly correcting one's errors and adjusting for them during creative or organizational processes in audiovisual production.
  • GC6 Ability to organize the performance of tasks, undertaking them according to priority as required by the different processes involved in audiovisual production.
  • GC7 Respect for and commitment to the different types of people across the world, knowledge of the major cultural trends with regard to individual and collective values, and respect for human rights.

Specific Competencies

  • Knowledge of the Discipline
    • KD1 Knowledge of the history and development of photography, cinema, radio, and television, in aesthetic and industrial terms, and of their social and cultural importance over time. Also, knowledge of the relationship between technological and industrial development and audiovisual forms of expression, taking into account the practical and theoretical concepts involved in visual and auditory representations, communication systems, concept transmission and the contexts in which these occur; knowledge of the fundamental symbolic and cultural values which enable the correct interpretation and analysis of image-based signs or codes, wherever they occur.
    • KD2 Knowledge of and skill in audiovisual production and distribution techniques and procedures, with regard to the organization and administration of the technical, human and financial resources across different formats needed (cinema, TV, video, multimedia, etc.), from inception to commercialization.
    • KD3 Theoretical and practical knowledge of the organizational structures in the field of visual and auditory communication, both now and in the past, including knowledge of tax issues. Also, knowledge of and research into the nature and relationships between stakeholders in the field of audiovisual communication: artists, institutions, companies, media, formats, and consumers.
    • KD4 Knowledge of and skill in creative and distributive techniques in the field of audiovisual communication, in cinema, television, video, and multimedia from inception through to the finishing touches to the final product.
    • KD5 Knowledge of professional ethics and duties, and the corresponding legal framework, in the manner in which this affects professional praxis and the standards of ethical conduct which professional communicators must adhere to.
    • KD6 Knowledge of international current affairs and their recent historical development, with particular regard to European, Mediterranean, American and Asian societies, as well as understanding the corresponding basic political, economic and cultural conditions.
    • KD7 Knowledge of the correct use of Spanish and/or Valencian, both orally and in writing, as is necessary for professionals working in the media.
    • KD8 Knowledge of foreign languages (in particular, the major international languages) in order to be able to examine in depth the events and issues typically discussed in the international media.
    • KD9 Knowledge of and ability in the different techniques and skills needed to build a script for different production formats and technologies. Also, the theoretical and practical knowledge necessary for the analysis, systematization, and codification of audiovisual content and information across different formats and technologies.
    • KD10 Knowledge of and skill in the use of the resources, tools, methods, and procedures necessary for the construction and analysis of audiovisual narratives, whether linear or otherwise, including the design, implementation, and development of persuasive strategies and communication policies in the commercial audiovisual environment.
    • KD11 Theoretical and practical knowledge of the technology employed across the audiovisual industry (photography, radio, sound, television, video, cinema and multimedia formats).
    • KD12 Theoretical and practical knowledge of legislation affecting the communication field and audiovisual production, and of the ethical principles and duties corresponding to audiovisual communication professionals.
    • KD13 Knowledge of the use of space in imagery and of iconic representations within a particular space, both with regard to still and moving images, along with the key components of art direction. Also, knowledge of the relationship between sound and imagery for aesthetic and narrative purposes across different audiovisual formats and technologies, and of the psychological models developed for visual communication and persuasive imagery.
    • KD14 Knowledge of acoustic planning and representations, and key elements involved in the sound design. Such knowledge also includes the relationship between sound and imagery for aesthetic and narrative purposes across different audiovisual formats and technologies, and of the psychological models developed for auditory communication and persuasive sonic representation.
    • KD15 Knowledge of the conditions and limits that the advertising system places on audiovisual production.
    • KD16 Knowledge of the market society and the economic models to which activity in the audiovisual industry is subject.
    • KD17 Identification of the moral problems which affect social communication, in terms of the analytical framework of the Social Doctrine of the Church.
    • KD18 Knowledge of the social environment of Spain and the Spanish-speaking world, and its historical development.
    • KD19 Recognition of the specific details and differences between contemporary political systems, in terms of the analytical framework of the Social Doctrine of the Church.
    • KD20 Knowledge of literary trends and movements and the intertextuality between literature, cinema, radio and television, and understanding of the differences between them which derive from their specific expressive codes.
    • KD21 Knowledge of the different audiovisual genres.
  • Professional Competencies
    • PC1 Ability to plan and administer human, financial and technical resources across the various stages of film or video production.
    • PC2 Ability to create and direct the mise-en-scène of film or video productions, giving direction to actors and following the previously established script, schedule, and budget.
    • PC3 Ability to plan for and deploy the human and technical resources necessary for a single camera and multi-camera TV productions, and the creative techniques and procedures occurring throughout the TV production process.
    • PC4 Ability to employ the appropriate techniques and procedures for the production, recording and distribution for radio, commercial recordings and other sound products.
    • PC5 Ability to use the appropriate techniques and procedures for photographic production, as well both the digital and analog techniques and procedures used in the general field of still imagery.
    • PC6 Ability to use the appropriate techniques and procedures for the creation and organization of the production of multimedia and interactive materials, from start to finish.
    • PC7 Ability to use the appropriate framing techniques and procedures used across different audiovisual formats, based on knowledge of classic framing principles and the main historical aesthetic and cultural movements, adapting these where necessary to the use of the new information technologies.
    • PC8 Ability to undertake light and color rendering measurements at the image preparation stage, using theoretical and practical knowledge deriving from optical science.
    • PC9 Ability to undertake sound quality and quantity measurement during an audio production process, using theoretical and practical knowledge deriving from acoustic science.
    • PC10 Ability to create well-written texts, step outlines or scripts for fiction in film, TV, video, radio or multimedia formats.
    • PC11 Ability to analyze audiovisual narratives, by employing the basic tenets of analysis of audiovisual pieces, viewing the iconic messages as texts and products of the socio-political and cultural conditions of the corresponding historical period.
    • PC12 Ability to identify the appropriate techniques and procedures required to manage audiovisual companies, with particular regard for their industrial structures - production, distribution, and display and to interpret statistical data regarding the audiovisual market. This includes the organization and management of audiovisual production teams.
    • PC13 Ability to use the appropriate techniques and procedures for the organization and administration of technical resources for any of the sound and visual formats currently in use.
    • PC14 Ability to use the appropriate techniques and procedures for the creation and distribution of graphic design content, from start to finish the process, drawing on theoretical and practical knowledge to do so.
    • PC15 Ability to use the appropriate techniques, procedures, and technical and human resources necessary for the integrated design of audiovisual content, taking in elements as diverse as set design, branding, and promotional graphic content.
    • PC16 Ability to use the appropriate production techniques and procedures for the organization of cultural events, including the planning of the necessary human and technical resources and complying with an established budget.
    • PC17 Ability to search for, select and systematically store any audiovisual content within a database, and use this content in different digital audiovisual formats.
    • PC18 Ability to use the principles and functions of visual identity in the creation of a style manual concerning the visual branding of a given company.
    • PC19 Ability to analyze the structure, content, and style of TV and radio content, and the different variables which impact upon such content, and the communicative and visual processes such content may give rise to.
    • PC20 Ability to professionally arrange sound and images to represent a particular idea, using the narrative techniques and technology necessary to produce, engineer, edit and master a range of audiovisual and multimedia products.
    • PC21 Ability to create and design the aesthetic and technical aspects of the mise-en-scène, using natural or artificial light and acoustic sources, having taken into account the creative and expressive requirements of the director of the audiovisual project.
    • PC22 Ability to record acoustic content from any natural, analog, digital or electronic source and to mix such material for a particular purpose, taking into account the relevant levels, effects, and narrative context when mastering the final mix.
    • PC23 Ability to create the appropriate sonic atmosphere for audiovisual or multimedia production, taking into account the intention of the text and narrative, using a soundtrack and sound effects.
  • Academic Competencies
    • AC1 Knowledge of audiovisual communication theories, methods, and problems, as applied to the means of expression used in such activity, insofar as is required by the competences concerned with disciplinary knowledge and professional activity.
    • AC2 Ability to use technology appropriately throughout the whole process of audiovisual production, enabling students to express themselves via visual or audiovisual discourse professionally.
    • AC3 Ability to present research results in an appropriate fashion orally, or via audiovisual or electronic means, in accordance with the standards of communication disciplines.
    • AC4 Ability to define themes for research or innovative personal creative projects which could contribute to knowledge, or to the development of the expressive resources of audiovisual media, or the interpretation of these.
    • AC5 Ability to work in and adapt to a professional audiovisual team, finding common ground and synergies between personal interests and those of the collective project concerned.
    • AC6 Ability to critically interpret the new visual and auditory landscape of the communication world, viewing iconic messages as texts and products of the socio-political and cultural conditions of the corresponding historical period.
    • AC7 Ability to lead projects, involving teams or otherwise, and manage them effectively, while adopting the principles of social responsibility.
    • AC8 Ability to undertake a critical and considered analysis of the main documents that make up the Church's contemporary Magisterium, with regard to the phenomenon of social communication.
    • AC9 Ability to analyze the main factors involved in economic relationships, with regard to the major historical texts which make up the Social Magisterium of the Church.
    • AC10 Ability to analyze primary and secondary historical sources.
    • AC11 Ability to perceive the specific characteristics of Hispanic culture within the Western cultural context.

Career Opportunities

Common areas of employment for Audiovisual Communication graduates arise are:

  • Advertising agencies
  • Cinema
  • Teaching
  • Communication companies
  • Recording studios
  • Research
  • New technologies
  • Audiovisual production companies
  • Radio
  • Television
  • Events

Common kinds of career opportunities for Audiovisual Communication graduates are:

  • Camera operator
  • Press officer
  • Advertising agency manager
  • Communication company manager
  • Production company manager
  • Director
  • Art director
  • Casting director
  • Production designer
  • Teacher
  • Special effects designer in films and TV series
  • Photography and director of photography
  • Communication agencies
  • Scriptwriter
  • Researcher in audiovisual and social communication
  • Editor
  • Equipment operator
  • Storyboard designer
  • Producer
  • Television and radio scheduler
  • Sound engineer
  • Costume assistant, stylist
  • Production designer for audiovisual events
  • Multimedia creative

The career opportunities open to those holding a Certificate in Fashion Communication (Título de Especialista en Comunicación de Moda) include:

  • Marketing and public relations officer at fashion brands
  • Junior executive at public relations and advertising agencies
  • Junior executive in public relations agencies specializing in fashion communication and showroom activities
  • Creative at public relations agencies specializing in fashion
  • Community manager for fashion brands
  • Relationship manager dealing with media, stylists, and influencers. Fashion brands' press offices and showrooms
  • Event planner and manager in the fashion industry
  • Personal shopper and image consultant
  • Fashion journalist
  • Fashion blogger/Instagrammer
  • An executive at companies specializing in managing relationships with influencers and fashion brands, etc.
Last updated Jan 2020

About the School

Our University belongs to the University Foundation San Pablo-CEU, the most important private education organization in Spain, having more than 26,000 students and 24 centres in every educative level, ... Read More

Our University belongs to the University Foundation San Pablo-CEU, the most important private education organization in Spain, having more than 26,000 students and 24 centres in every educative level, among those three Universities in Madrid, Barcelona and Valencia. Read less