Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn.

Topics addressed are:

  • Understand social media and SMM fundamentals
  • Create a social media strategy
  • Identifying a target audience
  • Understand social media advertising
  • Successful and unsuccessful SMM campaigns
  • Creating profiles and running campaigns on SM platforms: Facebook, LinkedIn, and Twitter
  • SMM goals and metrics
  • Fundamentals of Search Engine Optimization (SEO)
  • Measure and analyze site traffic using Google Analytics

Admission requirements

To be admitted to the program, please send the following requirements to under the following subject: Admission Social Media and Online Marketing.

  1. Certified copies of academic transcripts;
  2. A registration fee of €100 (non-refundable);
  3. A copy of your passport;
  4. A filled application form.
Program taught in:
  • English
Last updated June 28, 2019
This course is Online & Campus Combined
Start Date
Open Enrollment
2 weeks
2,400 EUR
By locations
By date
Start Date
Open Enrollment
End Date
Application deadline

Open Enrollment

Application deadline
End Date