Short Course in Social Media and Online Marketing

General

Program Description

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn.


Topics addressed are:

  • Understand social media and SMM fundamentals
  • Create a social media strategy
  • Identifying a target audience
  • Understand social media advertising
  • Successful and unsuccessful SMM campaigns
  • Creating profiles and running campaigns on SM platforms: Facebook, LinkedIn, and Twitter
  • SMM goals and metrics
  • Fundamentals of Search Engine Optimization (SEO)
  • Measure and analyze site traffic using Google Analytics

Admission requirements

To be admitted to the program, please send the following requirements to admin@ibsthehague.nl under the following subject: Admission Social Media and Online Marketing.

  1. Certified copies of academic transcripts;
  2. A registration fee of €100 (non-refundable);
  3. A copy of your passport;
  4. A filled application form.
Last updated June 2019

About the School

The International Business School The Hague (IBSH) is an innovative school of business and management established in The Netherlands and is based in the city of The Hague. The IBSH is unlike many othe ... Read More

The International Business School The Hague (IBSH) is an innovative school of business and management established in The Netherlands and is based in the city of The Hague. The IBSH is unlike many other business schools in that it has specifically designed its PhD-, Master- and Bachelor programs to challenge its students to become better business leaders. Read less