Short Course in Marketing

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.

Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector.

Key Features of the Specialised Programme in Marketing

• Three intakes per academic year January, April and September
• 3 Months + 3 Months (Optional) Internship
• 4 Modules: Each module requires 3 in-class hours per week, for a total of 12 /15 weekly hours (Monday-Friday)
• Course Assessment: Group Project and Presentation
• ESE’s competitive Internship Programme providing international work experience in the sector of specialization
• Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway

What makes ESE a great place for students?

• A personal and tailored learning experience - at ESE you get an individual and exciting experience thanks to the small class size and excellent student/teacher ratio
• “The Dream is the most real thing there is” – ESE students develop a unique academic and professional pathway through their selected course specialisation and internship placement
• Pragmatism – hands-on experience in contemporary business practice through the comprehensive internship programme
• Internationality – student body originating from more than 60 nations and study abroad with ESE centres worldwide
• Specialisation in cutting-edge business sectors, including fashion, events, music, sport, art, media and human resources among others
• Great internships – ESE students can select from more than 1500 leading organisations around the world

Course Programme

The course is made up of 4 modules* (modules may be subject to change and may vary according to the ESE center):

• Innovation Development and Management
• E-Business and E-Commerce
• International Strategic Marketing
• Consumer Behaviour
• Integrated Marketing Communication
• International Business Management

Course Duration:

• 3 months = 120 in-class hours + revision/ reading week + exam week
• Internship (optional): 3 months

Language of Instruction:

English

Level of Instruction:

Postgraduate (A first degree or equivalent is required to access this course).

Course Assessment:

Group Project and Presentation

Credits & Recognition

Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme.

ESE's Internship Programme

Upon successful completion of the programme, participants may opt to take a 3-month internship fitted to their profile and career objectives. Students will undergo an assessment with the ESE Placement Officer, so as to determine their eligibility for an internship placement*. The placement office will assist eligible students in obtaining an internship fitting their profile and career objectives.

Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today.

* Visa Regulations Permitting

Entry Requirements

Entrance to the ESE Short Course programmes requires the Completion of the Online Application form and submission of the following documents to the Admissions Office at the ESE centre of interest:

• Last academic certificate
• Resume’ / CV (including reference to all previous education)
• Personal Statement if not attached to the application form
• Good command of the English language (IELTS/TOEFL scores are a plus)
• Photocopy of Passport/ ID document
• Four photographs (passport-sized)

Maximum Number of Attendees: 20

(In order to provide a unique learning experience with a ratio between Professor to students, no more than 20 students will be admitted into this programme)

Costs

Milan, Rome, Florence and Madrid Campuses
Short Course
Registration: € 600,00
Tuition: € 5.000,00
Internship (optional): € 1.000,00

London Campus
Short Course
Registration: £ 600,00
Tuition: £ 5.000,00
Internship (optional): £1.000,00