Seminar on Strategy in Digital Marketing, Social Networks and their Indicators

General

3 locations available

Program Description

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objective

Understand the advantages of digital marketing strategies to enhance business objectives through information technologies focusing on new digital users, applying cutting-edge tools and methodologies.

Benefits of the program:

  • Understand tools such as Google Adwords, SEO and use of Google Analytics in measuring the results of two campaigns that will be designed during the workshop.
  • An extremely practical workshop where attendees are motivated to exchange experiences.
  • The workshop uses a practical methodology to acquire skills in the management of social media communities.

Addressed to:

Graduates in administration and marketing, as well as engineers in computer, industrial and related systems.

Content of the program

Workshop of 2 modules that total 40 hours of learning in total.

Module 1. Potential in Internet and WEB Positioning

1. Introduction

  • The new digital consumer
  • Current Internet Status
  • User behavior and habits
  • The digital ecosystem
  • Advantages and disadvantages of implementing online marketing campaigns

2. Inbound Marketing

  • Designing an Inbound Marketing campaign
  • Landing pages and conversion on the internet

3. Cost per Click and Advertising

  • Paid positioning and advertising
  • Google Adwords
  • Google Display Network
  • Facebook ads
  • Inclusive Exercise Cost per Click

4. SEO

  • Organic positioning
  • Optimization insite and offsite

Module 2. Content, Performance Marketing and Digital Strategy

1. The digital strategy

  • Designing a digital strategy
  • Examples of different strategies
  • B2B and B2C oriented strategies
  • UX elements and usability in the network

2. Metrics and Analytics

  • Defining and knowing my KPIs
  • Google Analytics

3. Strategies and content marketing

  • Design of a content and social media strategy
  • Facebook Business Manager and other management tools

4. Balance Scorecard for the digital strategy

  • Track to KPIs
  • Reports and analysis
  • Digital campaign ROI
Last updated Dec 2019

About the School

El Tecnológico de Monterrey es una institución de carácter privado, sin fines de lucro, independiente y ajena a partidos políticos y religiosos. Fue fundado en 1943 gracias a la visión del empresario ... Read More

El Tecnológico de Monterrey es una institución de carácter privado, sin fines de lucro, independiente y ajena a partidos políticos y religiosos. Fue fundado en 1943 gracias a la visión del empresario mexicano Eugenio Garza Sada. Su labor es apoyada por asociaciones civiles integradas por destacados líderes de todo el país, comprometidos con la calidad de la educación superior y con el desarrollo de México. Read less
Monterrey , Buenavista , Mexico City , Zapopan , Puebla City , Mexico City , Santiago de Querétaro , Mexico City , Tampico , San Luis Potosi , Ciudad Juarez , Leon , Saltillo , Cuernavaca , Toluca , Chihuahua , Aguascalientes , Culiacán , Hermosillo , Tijuana , Morelia , Torreón , Cancún , Heroica Veracruz , Ciudad Obregón , Pachuca , Reynosa , Irapuato , Mexicali , Mérida , Oaxaca , Villahermosa , Nogales , Campeche , Mexico City + 34 More Less