Understand the advantages of digital marketing strategies to enhance business objectives through information technologies focusing on new digital users, applying cutting-edge tools and methodologies.
Benefits of the program:
- Understand tools such as Google Adwords, SEO and use of Google Analytics in measuring the results of two campaigns that will be designed during the workshop.
- An extremely practical workshop where attendees are motivated to exchange experiences.
- The workshop uses a practical methodology to acquire skills in the management of social media communities.
Graduates in administration and marketing, as well as engineers in computer, industrial and related systems.
Content of the program
Workshop of 2 modules that total 40 hours of learning in total.
Module 1. Potential in Internet and WEB Positioning
- The new digital consumer
- Current Internet Status
- User behavior and habits
- The digital ecosystem
- Advantages and disadvantages of implementing online marketing campaigns
2. Inbound Marketing
- Designing an Inbound Marketing campaign
- Landing pages and conversion on the internet
3. Cost per Click and Advertising
- Paid positioning and advertising
- Google Adwords
- Google Display Network
- Facebook ads
- Inclusive Exercise Cost per Click
- Organic positioning
- Optimization insite and offsite
Module 2. Content, Performance Marketing and Digital Strategy
1. The digital strategy
- Designing a digital strategy
- Examples of different strategies
- B2B and B2C oriented strategies
- UX elements and usability in the network
2. Metrics and Analytics
- Defining and knowing my KPIs
- Google Analytics
3. Strategies and content marketing
- Design of a content and social media strategy
- Facebook Business Manager and other management tools
4. Balance Scorecard for the digital strategy
- Track to KPIs
- Reports and analysis
- Digital campaign ROI
About the School
El Tecnológico de Monterrey es una institución de carácter privado, sin fines de lucro, independiente y ajena a partidos políticos y religiosos. Fue fundado en 1943 gracias a la visión del empresario ... Read More