Learn to carry out the innovation process with a focus on specific results for the field of sales, achieving an adaptation to market challenges.

Benefits of the program

  • Increase the creative potential of the participant.
  • Increase innovation competition focused on sales.
  • Promote productivity and business value through innovations that generate effective results.
  • Generate an ideal environment that favors innovation.

Addressed to

Executives, managers or people interested in developing their sales skills.

Content of the program

Seminar of 4 modules that total 40 hours of study in total.

Module 1. Introduction to creativity and innovation in sales (10 hours)

  • Change of paradigms
  • Creativity as a source of inspiration for the sales executive
  • Business innovation: characteristics, importance and process

Module 2. Techniques for innovation applied to the sales executive (10 hours)

  • Brainstorming focused on innovation
  • Association of ideas
  • Problem solving with an open mind
  • Diagram of the Lotus Flower
  • Challenges of innovation for planning, strategy, decision making and problem solving in sales

Module 3. Design Thinking and innovation (10 hours)

  • What is Design Thinking?
  • The strategic steps
  • Application to sales innovation
  • Action and implementation plan

Module 4. Leadership for innovation (10 hours)

  • Importance of being innovative sales executives
  • Motivation to work teams
  • The environment that favors innovation and the management of emotional energy
  • Motivation to success
  • Closing and conclusions
Program taught in:
  • Spanish

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Last updated October 29, 2018
This course is Campus based
Start Date
40 - 95 hours
18,400 MXN
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