Learn to carry out the innovation process with a focus on specific results for the field of sales, achieving an adaptation to market challenges.
Benefits of the program
- Increase the creative potential of the participant.
- Increase innovation competition focused on sales.
- Promote productivity and business value through innovations that generate effective results.
- Generate an ideal environment that favors innovation.
Executives, managers or people interested in developing their sales skills.
Content of the program
Seminar of 4 modules that total 40 hours of study in total.
Module 1. Introduction to creativity and innovation in sales (10 hours)
- Change of paradigms
- Creativity as a source of inspiration for the sales executive
- Business innovation: characteristics, importance and process
Module 2. Techniques for innovation applied to the sales executive (10 hours)
- Brainstorming focused on innovation
- Association of ideas
- Problem solving with an open mind
- Diagram of the Lotus Flower
- Challenges of innovation for planning, strategy, decision making and problem solving in sales
Module 3. Design Thinking and innovation (10 hours)
- What is Design Thinking?
- The strategic steps
- Application to sales innovation
- Action and implementation plan
Module 4. Leadership for innovation (10 hours)
- Importance of being innovative sales executives
- Motivation to work teams
- The environment that favors innovation and the management of emotional energy
- Motivation to success
- Closing and conclusions