Seminar in StorySelling Visual Thinking: Connect with your audience

General

Program Description

objective

Apply a strategic communication model that allows you to achieve your goals in each conversation and / or sale of projects, presentation of results and sale of products or services, based on a model of logical and emotional communication.


Benefits of the program

  • You will acquire knowledge that will allow you to improve your communication skills.
  • You can transmit content that is difficult to explain, in such a way that the recipient perceives it as easy and understands its reason for being and / or usefulness.
  • You will acquire a communication model that will make it easier for your audience to connect and get involved by understanding the value of the information received.
  • You can develop conversations, messages, presentations, among others, with the exact content and the level of relevance necessary to take the recipient to the desired objective.
  • You can develop visually memorable presentations, both to present results and to sell a new project.


Addressed to

Coordination positions, chiefs, managers, managers or analysts of any area of ​​an organization; professionals, interns or graduates, of any degree; analysts, executives, managers, managers or executives of any area of ​​the organization.

Content of the program

The StorySelling Seminar Visual Thinking: Connecting with your Audience consists of a module, which totals 40 hours of study in total

Module 1. StorySelling Visual Thinking (40 hours)

  • 14 things you need to know or remember before designing a message
  • The power of logic and feelings as a means to build trust in the receiver
  • History as a structure that generates differential and significant value
  • The 4 basic archetypes for the design of a message
  • The 7 key smart questions to design an assertive message
  • The StorySelling model
  • Mind and Emotional Board
  • Practice, practice and more practice
  • Basics of visual communication
  • Visual ideation process based on the StorySelling model
  • The 3 M: logical and emotional visual elements
  • Rule "333" applied to Visual Thinking
  • Visual Thinking Practice
Last updated October 2018

About the School

El Tecnológico de Monterrey es una institución de carácter privado, sin fines de lucro, independiente y ajena a partidos políticos y religiosos. Fue fundado en 1943 gracias a la visión del empresario ... Read More

El Tecnológico de Monterrey es una institución de carácter privado, sin fines de lucro, independiente y ajena a partidos políticos y religiosos. Fue fundado en 1943 gracias a la visión del empresario mexicano Eugenio Garza Sada. Su labor es apoyada por asociaciones civiles integradas por destacados líderes de todo el país, comprometidos con la calidad de la educación superior y con el desarrollo de México. Read less
Monterrey , Buenavista , Mexico City , Zapopan , Puebla City , Mexico City , Santiago de Querétaro , Mexico City , Tampico , San Luis Potosi , Ciudad Juarez , Leon , Saltillo , Cuernavaca , Toluca , Chihuahua , Aguascalientes , Culiacán , Hermosillo , Tijuana , Morelia , Torreón , Cancún , Heroica Veracruz , Ciudad Obregón , Pachuca , Reynosa , Irapuato , Mexicali , Mérida , Oaxaca , Villahermosa , Nogales , Campeche , Mexico City + 34 More Less