The Undergraduate Level 4 (Sales and Marketing) and Level 5 (Extended Diploma in Management) are a 240 credits course designed to fast track students to the final year of an associated Undergraduate degree in Sales and Marketing, which can either be completed at a UK university on campus or via distance learning.
The Level 4 modules and assignments of this course are equivalent to the first year of a University Degree and the Level 5 modules and assignments are equivalent to the second year of a University Degree.
This course is made up of 10 Level 4 modules (120 credits) and 10 Level 5 modules (120 credits), each level also includes 10 written assignments. If a student decides to only study at Level 4 they will receive 120 credits and can apply for an exemption from the first year of a university Degree course.
Each module consists of approximately 40 guided learning hours of material with an additional 30-50 hours of optional learning material. These materials comprise recommended exercises, recommended readings and internet resources.
How will I be assessed?
Assessment at Kingsgate International College is a very straightforward process:
After you have completed an online module, you will have an online assessment to complete. This assessment contains 30 multiple-choice questions. You will have one hour to complete these questions which are answered in sets of five so you will have plenty of time to review and edit your answers. After an hour the test will automatically time out.
After you have completed the test, your results will be displayed immediately. If you have passed, you will receive a Certificate of Completion. If you didn’t pass, you will receive a notification of a “refer’’ where you will be told how to retake a module assessment at a cost of £30. You can complete these modules at your own pace, as there is no deadline to complete the course.
When the online modules have been successfully completed, you will then be able to take the final written assignments, provided by Kingsgate International College, that test your knowledge and understanding of the modules. After successful completion of these eight assignments, you will receive your Diploma (from the Awarding Organisation).
You will then be eligible to apply for progression onto a Top-up course through a recognised UK university on-campus or by distance learning.
The fee for enrolling onto the Level 4 and Level 5 courses together is £8500 for online study or £12000 for campus study. Alternatively, students can enrol onto a single level (level 4 or 5) for £5400 online study or £9000 campus study each.
Students can make payment using one of the following methods:
Credit or Debit Card
Interest-Free Monthly instalments
What is included in the cost of my course?
All Course Material, including online modules and written assignments.
Personal tutor support with 1-2-1 Skype sessions
Dedicated student support
Access to an online Social Learning forum
Assignment marking and feedback
FREE NUS Extra card worth £12.00
Free CV Writing help on completion of the course.
If If you decide to top up to a full Undergraduate Degree through an accredited UK university, the costs are listed below. Please note, the below costs are for distance learning/online only. You have the option of finishing on campus, Costs will vary depending on which university you chose to complete the final year at.
BA (Hons) in Business and Management Top-up – £3800
BSc (Hons) in International Accounting Top-up -£3800
University of Derby
Undergraduate Top up to BA – £4400
University of Worcester
BA (Hons) Business Administration Final Year Top-up – £4000
The University of Sunderland – On-Campus
BA (Hons) Business and Management (Year 3) – £9250
BA (Hons) Top-up – progression from ATHE Level 5 Extended Diploma in Management, fee £9,560
University of Bolton
BA (Hons) Top-up, fee £10,250, duration 2 semesters
New Buckinghamshire University
BA (Hons) Top-up, fee £3,000
Southern Cross University
Bachelor of Business.
Bachelor of Business Administration.
Bachelor of Business in Convention and Event Management.
Am I eligible for this progamme?
To enrol onto the Level 4 course, you must be at least 18 and have a full secondary education. Before enrolling onto the Level 5 course, you must have attained a Level 4 or equivalent.
Level 4 Module
The Business Environment
What comes to mind when you think of the word ‘environment’? You probably think of the surroundings and the conditions and influences of the surroundings. Similarly, the business environment refers to an organization’s surroundings – its external surroundings, as well as its internal surroundings.
Customers and Customer Service
This module starts by looking at customers and how they make decisions about their purchases. What factors do they think about when buying a chocolate bar, vegetables, a book, a refrigerator or a house? How do businesses decide which company to use when buying a new computer system? Before you can start to market to people you must have some clear ideas about how they think, and understand the attributes and benefits that they are looking for.
In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural, technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a company has full control.
Marketing and Sales planning
Marketing and sales are fundamental to business, whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success. In the public sector and in the charitable sector, the focus is not on profit-making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.
IT in Business
There is clear evidence that Information Technology provides a competitive advantage, whatever the business sphere an organisation operates it.
To gain an advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.
Managing and Using Marketing
This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organisations in many different areas of the economy, including those which do not operate for profit.
Customers and their Needs
The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create two-way communication between the two parties. The customer communicates his or her preferences, and the business communicates information about products that will satisfy the customer’s needs and wishes.
The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionised the way organisations conduct their business. The most apparent change has been the support provided through technology to a number of traditional operations, such as sales, communications, customer services and marketing.
An organisation’s success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales. One of the most common criteria used for assessing the organisation’s success is sales growth. This is an indication that the organisation manages to maintain its existing customers but also attract interest followed by sales from new markets.
How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization’s strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address.
Level 5 Module
The Entrepreneurial Manager
What is an Entrepreneur? Examine the skills and qualities of entrepreneurship.
Why are organisations structured in the way they are? What determines the optimum structure and how does it differ between organisations? In this module, learners will look at the numerous models and theories that make up the organisational structure.
Practical Accounting Analysis
Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate.
Business Planning and Goal Setting
What is the business trying to achieve? What will it do? How will it do it? This module focuses on the creation of clear goals and clear plans to achieve a clear objective.
Politics and Business
Impact of politics on business and how it may help or hinder the business. This module will educate learners on economic impact, exports and government support.
Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.
Managing in Today’s World
Business in the modern world. This module focuses on governance and equality as a means to do right in business.
Understanding how your people and your business can continually improve together, learners will review reward structures, CPD, training and development to ensure high performance in business.
Marketing and Sales Planning
Learners will analyse how markets, customers, competitors and products can come together in a cohesive plan.
On successful completion of this module, learners will have knowledge of numeric exercises and will understand their use within the context of the business. The ATHE Level 4/5 Extended Diploma in Management has 10 modules and 8 written assignments at each level. On completion of the modules, students will be given access to the assignments. The assignments are approximately 3000-5000 words each. Students are provided support on the modules and assignments via the ‘Tutor’ section of the learning platform.
Successful completion of The Undergraduate Level 4(Sales and Marketing) and Level 5 (Extended Diploma in Management) and final year of an accredited Undergraduate Degree programme will give students the right credentials to go on and apply for a job in marketing, sales, human resources, management or business consultancy.
How long will it take?
Learners can learn at a pace that suits them. There is no time limits or deadlines with KIC. Learners can study the modules in any order at any time.