At a senior level, there is a need to practice communication strategies that are highly impressive. This includes written and verbal communication as well as body language, reactions, choice of words, reasoning and everything else.

While media and PR skills are growingly required for any established organization, managers also need to prepare themselves to excel in relevant skills.



  • Create an integrated PR strategy
  • Advance your interviewing skills
  • Make Effective use of online PR options
  • Manage electronic media
  • Maximize your organization media strength
  • Understand the rules for lobbying campaigns
  • Manage the merits and demerits of direct email

Who Should Attend

This workshop is necessary for Marketing and PR people, Managers who have to deal with media, country representatives and directors who have to represent their organization to the media.


Day 1

  • Communication challenges in business
  • Successful Marketing and PR Strategies
  • How to integrate PR with the marketing mix?
  • Using Internet PR and viral marketing effectively

Day 2

  • Advanced interview techniques that work
  • Communicating with your body
  • Successful one-to-one press interviews
  • Delivering attractive speech
  • Controlling emotional responses

Day 3

  • Make News portals and Web news services work for you
  • Review of common writing principles
  • Mistakes with email PR - and how to avoid them
  • Handling the Press - the golden rules
  • Press releases that work

Day 4

  • Using pictures effectively
  • Sourcing PR information
  • Using Radio and Television
  • Web Marketing and PR

Day 5

  • Cultural diversities on body language
  • Delivering a “BAD NEWS”
  • Advanced crisis management & reputation management
  • Handling a PR Crisis
  • Choosing and using a PR agency
Program taught in:
  • English

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Last updated August 20, 2019
This course is Campus based
Start Date
Open Enrollment
5 days
3,695 USD
+VAT for a five days workshop held in hotel conference venue in Dubai including Certificate, Lunch and Coffee breaks.
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