The impact of digital transformation on organizations is already unquestionable, as it is a fast-paced process, forcing decision-makers to develop new skills to lead change, taking advantage of the plethora of opportunities created to overcome the challenges posed by them. technologies, processes and human resources.
This program is the right response to the market, ensuring the ability of its professionals to lead digital entrepreneurship projects.
- Teaching staff composed of reputable professionals in the areas they teach.
- Class composed of professionals with advanced skills in the digital area, aiming to foster a high level of sharing experiences in the classroom.
- Imminently practical teaching using the experience of students and teachers, as well as case studies.
- Assessment using practical work applied to the reality of each organization present.
- Final work transversal to the program in which hard and soft skills are worked.
Professionals who have relevant and proven experience in the digital area, being mandatory requirement for frequency.
Professionals who have already done the Postgraduate Degree in Digital Marketing at IPAM and want to strengthen their skills or update their knowledge in the digital area.