Become a specialist in Search Engine Optimisation (SEO) and Pay per Click (PPC). Build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.

During your Qualification in Search Engine Marketing, you will learn to:

  • Understand what Search Engine Marketing (SEM) is.
  • Understand the importance of an integrated SEM.
  • Master Search Engine Optimisation (SEO).
  • Understand the setup and management of Pay per Click (PPC) marketing.
  • Assess how to measure and demonstrate your performance.

Study Mode

Intensive – Central London
2 days face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.
Corporate training
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate.
Online
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.

Course Info

You can enrol directly via the IDM website www.theidm.com.

If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277.

Exams and assessments

In order to attain the Certificate in Search Marketing and use the honorifics Cert SM, you must successfully pass two x one hour online exams.

Pass marks and grades

To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met, you will have the opportunity to resit at a later date.
View the full list of frequently asked questions about IDM qualifications »

Enrol in IDM Professional Certificate in Search Marketing and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Program taught in:
  • English

See 6 more programs offered by The IDM Institute Of Direct And Digital Marketing »

Last updated February 18, 2019
This course is Online, Campus based
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