Become a specialist in Search Engine Optimisation (SEO) and Pay per Click (PPC). Build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.
During your Qualification in Search Engine Marketing, you will learn to:
- Understand what Search Engine Marketing (SEM) is.
- Understand the importance of an integrated SEM.
- Master Search Engine Optimisation (SEO).
- Understand the setup and management of Pay per Click (PPC) marketing.
- Assess how to measure and demonstrate your performance.
2 days face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate.
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
You can enrol directly via the IDM website www.theidm.com.
If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277.
Exams and assessments
In order to attain the Certificate in Search Marketing and use the honorifics Cert SM, you must successfully pass two x one hour online exams.
Pass marks and grades
To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met, you will have the opportunity to resit at a later date.
View the full list of frequently asked questions about IDM qualifications »
About the School
The IDM exists to support, encourage and improve marketing performance with development programmes to help you be the best you can be