Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.
During your Qualification in Email Marketing, you will learn to:
- Understand the basic components of email marketing.
- Develop an email marketing strategy.
- Identify how to optimise your email design and structure.
- Understand how to develop a creative copy of your email marketing campaigns.
- Review the various approaches to testing email marketing campaigns.
2 days face-to-face study which takes place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate.
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
You can enrol directly via the IDM website www.theidm.com.
If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277.
Exams and assessments
In order to attain the Certificate in Email Marketing and use the honorifics Cert EM, you must successfully pass two x one hour online exams.
Pass marks and Grades
To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met, you will have the opportunity to resit at a later date.
View the full list of frequently asked questions about IDM qualifications »
Enrol in IDM Professional Certificate in Email Marketing course and receive the ‘DMA Email Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
About the School
The IDM exists to support, encourage and improve marketing performance with development programmes to help you be the best you can be