Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.
- Understand the principles behind content marketing.
- Understand the elements of a successful content marketing strategy.
- Learn about creating personas for content marketing.
- Assess what valuable content is and how you can create it.
- Identify how to measure the success of your content marketing activities.
Intensive – Central London
2 days face-to-face study which takes place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate.
You can enrol directly via the IDM website www.theidm.com.
If you would like to discuss your enrolment or have any questions, please call us on 020 8614 0277.
Exams and assessments
In order to attain the Certificate in Content Marketing and use the honorifics Cert CM, you must successfully pass two x one hour online exams.
Pass marks and Grades
To pass this programme, you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met, you will have the opportunity to resit at a later date.
View the full list of frequently asked questions about IDM qualifications »
Enrol in IDM Professional Certificate in Content Marketing and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.