Product Management Course


24 locations available

Program Description

Skills & Tools

Apply product management best practices to ship products and features that solve real problems for your customers.

Create a product roadmap

Create a roadmap, business model canvas, MVP, key metrics, personas, wireframing, and a stakeholder management plan.

Develop metrics to measure success

Grow capable of launching viable, market‐ready products that anticipate user needs by making tough decisions and working with stakeholders.

Meet Your Support Team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.


Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.

Teaching Assistants

Taking on new material isn’t always easy. Through office hours and other channels, our TAs are here to provide you with answers, tips, and more.

Course Producers

Our alumni love their Course Producers, who kept them motivated throughout the course. You can reach out to yours for support anytime.

See What You'll Learn

Unit 1: Product Management Fundamentals

  • Introduction to Product Management
    • Define the multiple roles & responsibilities of a Product Manager
    • Understand how customer needs translate into features of a product
    • Identify the underlying risks and assumptions associated with new features
  • The Product Development Process
    • Understand each phase of a product lifecycle, and the development stages needed to develop them
    • Identify the different methods of developing a product

Unit 2: Getting to Product/Market Fit

  • Customer Development
    • Identify a company's target customers
    • Conduct effective customer interviews and site visits
    • Understand the user's needs and current ways of working
  • Testing & Validating/Minimum Viable Product
    • Determine if an idea has product/market fit
    • Explain the purpose and process of building an MVP
    • Evolve an MVP to reach product/market fit
  • Business Model Design
    • Describe the components of a business model canvas and how they relate to each other
    • Differentiate between types of business models
    • Develop a business model around a new product idea
  • Market Research
    • Develop a competitive analysis of a feature or business
    • Identify key differentiation between competitive offerings
    • Utilize estimation and research in order to determine the opportunity size of a given product or feature

Unit 3: UX Design

  • Personas & Empathy Maps
    • Synthesize findings from customer interviews into user personas
    • Use empathy maps to better understand the feelings and needs of customers
    • Distinguish how teams inside a company use personas and empathy maps differently
  • Features & User Stories
    • Translate customer needs into product features
    • Comprehend how to create user stories in order to communicate user's needs with other stakeholders
    • Learn how to effectively prioritize features
  • Wireframing & Storyboarding
    • Understand how to create wireframes in order to test ideas and identify potential problems before time is committed to developing the final product
    • Become familiar with different methods of wireframing, including sketch, lo-fi, and hi-fi
    • Understand how to create storyboards in order to communicate context, user flows, and interactions
  • Mid-Course Presentation
    • Present progress of projects and receive instructor and peer feedback

Unit 4: Business Fundamentals

  • Metrics
    • Use the best metrics and KPIs to track a variety of subjects
    • Identify tools to measure metrics
    • Understand the concept of the customer conversion funnel
  • Pricing & Financial Modeling
    • Build a working financial model for a given audience
    • Describe different pricing approaches for a new product
    • Forecast demand and revenue for a new product

Unit 5: Communicating with Stakeholders

  • Flexible Session
    • Focus on a topic selected by the instructor in order to provide deeper insight into a specific area of Product Management
  • Technology for Product Managers
    • Define what a tech stack is in the context of web applications, and identify associated technologies
    • Articulate the business and technical implications of adding, removing or postponing product features
    • Identify best practices for developing digital products with your technology team
  • Product Roadmap
    • Identify and define three distinct phases along a product's timeline: pre-launch, pre-market fit, and post-market fit
    • Build a product roadmap
  • Project Management & Product Specs
    • Describe the Agile framework, and why it is important to development processes
    • Understand how developers estimate task size
    • Use different tools to track tasks and time
  • Presenting Your Product
    • Describe what makes a presentation effective, and how structure is used to impact the audience experience
    • Employ practical techniques, processes, and communication styles to pitch your idea to stakeholders more effectively

Unit 6: Presentations & Next Steps

  • Final Presentations
    • Gain feedback from peers, instructor, and guest panelists that will identify strengths and areas for improvement
  • Moving Forward on Your PM Path
    • Understand the realities of the Product Management job market
    • Understand job options across organizational types and career paths
    • Access resources and tools for continued learning

Financing Options

Need payment assistance? Our financing options allow you to focus on your goals instead of the barriers that keep you from reaching them.


Apply for 3-year, fixed-rate, merit-based loan¹ for your tuition and cost of living financing. Current income not factored into financing approval for Immersive students.

¹Must be a US citizen or Permanent Resident; approval pending state of residency.
Financing options differ in each market and are only available to students accepted into our programs. Contact a local admissions officer for more info.

Last updated May 2018

About the School

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flou ... Read More

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love. Read less
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