Postgraduate in Content Strategy and Customer Experience

General

Read more about this program on the school's website

Program Description

Read more about how Thomas More is tackling the coronavirus crisis here.

  • You want to take the development of content strategies to the next level.
  • You have an analytical mindset and want your content decisions to be research-led and evidence-based.
  • You believe customer experience is a key factor in deciding and evaluating your content strategy. As such, you look for a customer-oriented and experience-focused approach.
  • The programme uses the principle of design-based education and is organized around the three stages of content development – strategy, ideation, and validation.
  • This postgraduate welcomes both graduates (BA or MA) and professionals in the field of communication, media, marketing, or business management. Applicants from a different background can enrol after an assessment of their motivation letter.
  • This postgraduate prepares you for positions such as content innovator, marketing or content strategist, and brand publisher or manager.
  • This 5-month programme of 27 ECTS starts at the beginning of February and ends in June. 

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Content & approach

Target group

The programme welcomes:

  • BAs or MAs (undergraduate or graduate) in communication, media, marketing, or business management.
  • Students with a background in a different field can enrol after an assessment of their motivational letter.
  • Professionals who want to discover how to achieve the strategic goals of their organisation by using a meaningful content strategy and how to evaluate customer experience after implementation.

Your schedule

  • Daytime classes, with a maximum of 18 contact hours a week.
  • 19 teaching weeks from the beginning of February until the end of June.  
  • Organized around the three phases of content development: strategy (9 weeks), ideation (4 weeks), and validation (6 weeks).
  • Academic year 20-21: start from the beginning of February until the end of June.
  • Academic year 21-22: start from the beginning of September until the end of January.

Enrolment conditions

  • To ensure high-level, hands-on coaching, the programme is limited to 20 motivated students.
  • Minimum language requirements: English CEFR B2.
  • To apply and to check if you meet the standard admission requirements, follow the application procedure.

Tuition fee

  • EEA-students: €2.750
  • non-EEA-students: €3.800

Courses

Strategy (12 ECTS – 9 weeks) Ideation (6 ECTS – 4 weeks) Validation (9 ECTS – 6 weeks)
You will learn to make strategic content decisions based on theoretical insights and relevant research methods and analyses. After defining your client’s company goals and challenges, you will focus on its customers and use both quantitative and qualitative research methods to gain essential insights. You will present your findings in a strategic brief, which is key to the development of new content and experiences (ideation). You will learn to develop a creative strategy based on design-thinking methods and storytelling insights. You will get familiar with several ideation techniques to generate innovative ideas for meaningful content. You will strategically decide on the key values, target group, different platforms or technologies, and suitable storytelling for new customer experiences. You will deliver two comprehensive concepts that can be reviewed by an expert and evaluated by your client. You will learn to evaluate media content and experiences based on different user metrics and tests and to formulate data-driven strategic advice. You will distinguish between different user metrics and usability tests. On the one hand, you will be able to analyse available online data and distil insights into user flows (e.g., via Google Analytics). On the other hand, you will perform your own usability test(s) and collect new data and insights on customer experiences. You will use visualisation techniques to demonstrate your findings to your client.

Why choose Content Strategy and Customer Experience

Fast track Real-life challenges Future-proof profile
In only five months you gain extra expertise and skills during a series of daytime classes (with a maximum of 18 contact hours a week).



Using the principle of design-based education, you work on real-life projects for real clients, developing relevant, personalized solutions, with coaching from both by highly-skilled lecturers and experts from the professional field. More and more organisations understand the power of analytics and the importance of customer experience. This programme prepares you for the future workplace by turning you into a research-led and experience-focused content strategist.

After Graduation

Get to work

After completing this programme, you can be qualified in positions such as:

  • Content strategist
  • Content innovator
  • Marketing strategist
  • Brand publisher
  • Brand manager

Admission requirements

Diploma requirements

The programme welcomes:

  • BAs or MAs (undergraduate or graduate) in communication, media, marketing, or business management.
  • Students with a background in a different field can enrol after an assessment of their motivational letter.
  • Professionals who want to discover how to achieve the strategic goals of their organisation by using a meaningful content strategy and how to evaluate customer experience after implementation.

Additional condition

All candidates apply with a:

  • CV (resume)
  • Motivation letter (stating why you are interested in the postgraduate Content Strategy and Customer Experience) which will be assessed by the programme manager.

Language requirements

You can prove you are reasonably proficient at speaking and writing English (level B2, European Framework) if you:

  • Obtained a Flemish secondary education diploma or a Dutch VWO-diploma.
  • Passed the ITACE test level B2 (in Antwerp, Leuven, Brussels or Ghent).
  • Obtained the minimum score (e.g. 6 overall band score on the IELTS test or equivalent) on internationally recognized language tests such as Cambridge Assessment English, IELTS, TOEFL, TOEIC, SAT. Due to the COVID-19 pandemic, IELTS Indicator and TOEFL iBT Special Home Edition are also accepted.
  • Obtained an English-language diploma in secondary or higher education from an institution of one of the following countries: the United Kingdom, United States of America, New Zealand, Australia, Canada (except Quebec), Ireland, Caribbean Islands & South Africa.
    This implies that applicants who did not obtain their GCE A Level certificates in Australia, English speaking Canada, Ireland, New Zealand, United Kingdom or the USA have to submit language test (cf. above) results. 
  • Followed your previous education in a partner institution with which Thomas More has an agreement on language requirements.

Residence status

An identity card or passport is sufficient for students from an EU-member state. Other students can apply but will need a valid residence permit for Belgium for the final registration.

Application procedure

  • Thomas More accepts admission applications year-round.
  • Application assessments for this programme occur on 15/06, 15/08, 15/10, 15/12, and 15/01.
  • Non-EEA students are advised to apply before 15/11 in order to be able to apply for a visa in time.
  • To ensure high-level, hands-on coaching, the programme is limited to 20 motivated students.

You have completed secondary education in Flanders | the Netherlands before you started higher education

  • All candidates who meet the general diploma requirements can apply.  

Before filling in the online form

Prepare your documents! You will be asked to upload:  

  • A copy of your residence permit or identity card;
  • A scan of your diplomas/certificates. For documents that are not written with the Latin alphabet (e.g. Arabic, Chinese, Cyrillic, Greek, etc.) please add a certified translation into English or Dutch;
  • A cv (resume);
  • A motivation letter (stating why you would like to apply for the postgraduate Content Strategy and Customer Experience).

After submission of your online application

You will receive an e-mail confirming your application. We will check whether your application meets the conditions to be admitted to the postgraduate. This assessment may take a few weeks.

You are an EEA-national or you have a valid residence permit for Belgium

Before filling in the form

Prepare your documents! You will be asked to upload:

  • A  copy of your residence permit or identity card;
  • A scan of your diplomas/certificates. For documents that are not written in the Latin alphabet (e.g. Arabic, Chinese, Cyrillic, Greek, etc.) please add a certified translation into English or Dutch;
  • A cv (resume);
  • A motivation letter (stating why you would like to apply for the postgraduate Content Strategy and Customer Experience);
  • A scan of your English language certificate.

After submission of your online application

You will receive an e-mail confirming your application. We will check whether your application meets the conditions to be admitted to the postgraduate. This assessment may take a few weeks.

You are a non-EEA-national without a valid residence permit for Belgium

Before filling in the online form

Prepare your documents! You will be asked to upload:

  • A  copy of the bio page of your passport;
  • A  scan of your diplomas/certificates. For documents that are not written with the Latin alphabet (e.g. Arabic, Chinese, Cyrillic, Greek, etc.) please add a certified translation into English or Dutch;
  • A  cv (resume);
  • A motivation letter (stating why you would like to apply for the postgraduate Content Strategy and Customer Experience);
  • A scan of your English language certificate.

After submission of your online application

You will receive an e-mail confirming your application. We will check whether your application meets the conditions to be admitted to the postgraduate. This assessment may take a few weeks.

If your file has been approved

Before we can send you your registration certificate (which you need to apply for a student visa), there are still 2 conditions to be met:

  1. Payment of the tuition fee: after approving your application, we will send you a tuition fee payment request. Once we receive confirmation of the payment of our financial department, you will receive your registration certificate.
  2. Proof of financial solvency: As a non-EEA national you will need to apply for a student visa. The Belgian government wants to make sure you can support yourself in Belgium. You have 2 options to prove you have sufficient financial means: blocked account procedure or a Belgian sponsor.
    Thomas More offers a blocked account procedure to prove your financial solvency when applying for a student visa. You make an advance payment of your monthly living expenses into a blocked account managed by Thomas More. When you arrive in Belgium you open a Belgian bank account in your name into which you will receive monthly payments during your studies. At the end of the academic year, you are fully reimbursed, apart from 100€ administrative fee. After payment of the blocked account, you will receive a financial attestation from Thomas More, which you can use when applying for a student visa (long type D).
    You will receive detailed information on the blocked account procedure as soon as your application has been approved.

If you fail to enrol (e.g. no visa, cancellation)

The tuition fee and the payment into the blocked account (minus €100 administrative fee) will be reimbursed. 

Last updated May 2020

About the School

Welcome to the international website of Thomas More! Thomas More is the largest university of applied sciences in Flanders, offering over 31 Dutch-taught and 5 English-taught bachelor degree programme ... Read More

Welcome to the international website of Thomas More! Thomas More is the largest university of applied sciences in Flanders, offering over 31 Dutch-taught and 5 English-taught bachelor degree programmes in the province of Antwerp. Next to that, Thomas More offers exchange programmes in English, for students from partner universities. Read less
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