Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

To gain admission into the Nigerian universities (both public and private universities are in every state of the federation including the FCT), a prospective student has to sit for and successfully pass the UME(Universities Matriculation Examination) which is administered by JAMB (Joint Admission and Matriculation Board). Also individual universities regularly screen prospective candidates to make sure they are up to par for university level work in Nigeria.

After completing a bachelor’s degree, students have the option to earn a postgraduate diploma, which helps provide more in-depth knowledge in a particular concentration. Many students choose to complete this educational program in order to improve their job prospects or to specialize their workplace skill sets.