International marketing involves using marketing techniques and principles on a worldwide scale. Students in this field often have the opportunity to study topics such as international promotion, strategies, global finance, government regulation, targeting and resource allocation.

Higher education system in Oman is done in the five common international languages namely English, French, Spanish Portuguese and Chinese among other languages. This has eliminated the issue of language barriers in these higher education institutions among other international students.

After completing a bachelor’s degree, students have the option to earn a postgraduate diploma, which helps provide more in-depth knowledge in a particular concentration. Many students choose to complete this educational program in order to improve their job prospects or to specialize their workplace skill sets.