This PG in Sales Management provides the contact with practical tools, framed by the latest knowledge and inquiries in the matter, so that the sales and who work in them,
This is the reality of today in business: more competitive markets, business disruption, digital accelerator, permanent change, and especially two forces that increasingly define society and business:
The integration between strategy and execution;The sales work enhancer, which is done through digital platforms, namely e-commerce and marketplaces.
This PG in Sales Management provides contact with practical tools, framed by the latest knowledge and research in the field, so that sales and those who work in them assume the relevance that the market today demands for its function. In addition, as Daniel Pink states: “we are all in sales”; that is, the current primary role of sales leads this PG to be addressed not only to sales professionals but also to all those who work in the various organizations, because directly or directly everyone has a sales role in relation to customers. , in short with the profitability of organizations. Managing by sales and not only by costs, will always be the best form of management of organizations, that is, or can be, permanent, this will always be temporary....