Top Postgraduate Diploma Programs in Marketing Studies

Entirely taught in English, the Online Postgraduate Course in Pharmacoeconomics at UPF Barcelona School of Management specializes you in the economic evaluation of medications and medical technologies, as well as in medical policy and management at the macro, meso and micro level (pharmacoeconomics).

The Online Postgraduate Course in Pharmacoeconomics will teach you to understand, assess and carry out economic evaluations of medications and medical technologies, and to optimize health service management using quantitative analysis techniques. You will also learn how to analyze the financing policies of current medications and to manage medications in different health systems.... [-]

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence of professional accreditation.

Want to specialise in B2B? Take a look at our Postgraduate Diploma in Digital Marketing with B2B.... [-]

The Postgraduate Diploma in Digital Marketing is an advanced qualification best suited to those with intermediate or advanced marketing experience. The course covers a range of multi-channel digital strategies and provides students with the most effective and sought after digital marketing skills in the world today. Study at your own pace and never miss a lecture - the Postgraduate Diploma is delivered online and on-demand in more than 70 countries so you can study and balance your course around your busy lifestyle. Our courses are reviewed, validated and continuously updated by experts from Google, Facebook, Twitter, and LinkedIn. The Postgraduate Diploma in Digital Marketing is assessed through two assignments, which provide the opportunity to practically apply what you have learned and produce a comprehensive digital marketing strategy. Upon completion of your course, you will receive an industry-recognized, global certification.... [-]

A 24-month ‘Career Accelerator’ PGDM, specially designed for Working Professionals, with weekend classes.

Upon successful completion of this stage, students will receive the Extended Postgraduate Diploma in Business & Marketing Strategy, awarded by EduQual, UK.

LEARNING OUTCOMES:

Students will examine the role and importance of strategic business planning in organisations.

Businesses need to identify their core purposes so that all other activities can be synchronised and structured in order to support the achievement of these objectives.

There are a number of operational and emerging issues that impact upon business strategy, and students will learn how sustainable and ethical considerations have an increasing impact on strategy.... [-]

Design innovative strategies for the management of artists, events, edition and eMusic of the music industry.

Currently more data is generated in two days than in our entire contemporary history. The management of massive data is known as Big Data and is one of the fundamental keys for effective management in companies . According to Gartner, the market will need 4.4 million professionals trained in the field of Big Data for this year.

The management of customer data and sales can completely transform the world of marketing . It has gone from making large mass communication campaigns with a single message to mass customization with a specific message for each one of us, with a much more relevant and effective communication.

With the Postgraduate in Big Data Marketing we will learn to know our client to better define our marketing strategy and improve the effectiveness of our communication. For this we will work on a Big Data project in the marketing area in order to make the most of the data and transform it into knowledge through the development of mathematical and statistical analysis with the most effective technological tools.... [-]

In 1983, Theodore Levitt in 'The Globalization of Markets' predicted that technology advances would unite the world in one large market with common needs and superficial differences. 30 years later, cultural and national differences still pose a great challenge for the marketing of global brands. If you want to learn more about the opportunities and challenges involved in international marketing management, then this programme is for you.

This Post Graduate Diploma in International Marketing Management will provide you with a comprehensive framework for understanding theories, concepts, issues and applications of marketing in an international and global context. The programme will develop your appreciation of strategies and tactics for international markets and their implications, and for marketing management of multinational and global organizations.... [-]

The two-year post-diploma course in Marketing and Business Communication presents today a totally new system to respond effectively to the demand of the communication market, within which the digital sector is the most dynamic and requires professional resources with solid basic knowledge and specific technical skills.

The need for companies to have professionals who know how to face the challenges of digitalization and globalization requires an educational offer that accelerates as much as possible the entry into the world of work of young people with solid technical skills, with strategic vision and ability to exploit the contribution of the multiple digital channels through which consumers interact, increasingly connected, to create contexts that allow to approach the consumer and manage the reputation, consensus and success of the company / organization for which they work.... [-]

The three-year course of Art Direction of the Accademia di Comunicazione , one of the first in the field of persuasive communication in Italy, was founded in 1988 together with the Academy itself, with the aim of training experts in advertising images. In fact, it is the task of the Art Director to communicate through the choice of the ideal image and the different techniques of realization that are available to him. To this end, the training course aims to transmit all the tools necessary to provide a solid culture of images, both static and dynamic, and the ability to manipulate their evocative and symbolic value. In addition, students must acquire a strong capacity for synthesis and visual invention, to translate the advertising promise in an original and consistent form with the part written by the Copywriter with whom he works.... [-]

When we work with words we have the opportunity to explore the world with an instrument at the boundaries between reality and the imaginary. When we dream, how many dimensions do we penetrate? We evoke memories, we see images. Where do they come from? Working in the world of advertising means being able to make people dream, make people want to fly to other places, other worlds, other dimensions. Had Ariosto not imagined going to the moon, would men wish to go there? It is the poet who first imagines a dream that the world can fall in love with. Everyone has always admired the moon but Ariosto first talks about going to the moon and introduces the idea of ​​the possibility of getting there. If he had not told of the knight who makes this fantastic journey, perhaps no one would have really wanted to undertake this mission and perhaps we would never have arrived on the moon. Here the poet creates the object of desire, the wonder of our humanity. What apparently is unrealizable, impossible, unjustifiable, all of a sudden becomes reality. In strictly biological terms, who of us was created to fly? From Icarus onwards no one was born able to fly. But does humanity fly or not? Humanity flies, and how it flies! And it also goes to the moon! Advances in science often originate in the dream and in trying to achieve it. Writing for Advertising, ie being a Copywriter, is a profession unknown to... [-]

This postgraduate course was designed to respond to the demands that the new business ecosystem poses to organizations, since marketing is the central function of the business, understanding its evolution will determine a better individual performance of the people directly or indirectly involved in Marketing and, therefore, of the organizations where they collaborate. It presents border issues and a vision of the new 4.0 enterprise, ie global and customer centric, focused on business, value, integrated, digical (digital and physical integration) and innovative.

It is innovative and encompasses top technological, digital and procedural aspects of the organizations world. It allows a strong sharing of experiences with teachers specialized in and with extensive national and international experience in top organizations in each of the themes presented. In addition, it contributes to an understanding of what Marketing really is these days and its potential to leverage the business and has a transversal utility for Administrators, directors, managers, consultants and entrepreneurs.... [-]

Marketing in the 21st century is changing in all its aspects, due to the emergence of the digital environment, which is changing from consumer behavior to the means available to reach the market. The impact of the Digital Economy is more evident in the Marketing Mix, so it is urgent to prepare human resources in the Marketing area with new skills that will soon be essential. We can even say that the Marketeer that does not dominate minimally the new instruments made available by Digital Marketing will soon be obsolete and its employability impossible. This Post-Graduation brings together a group of experts who are daily in the market, using these new digital means, which allows them to share the best practices in each moment. Likewise, the teaching methodologies to be used will be active, with the use of case studies, practical exercises and group dynamics based on the professional realities of the students.... [-]

Marketing in the 21st century is changing in all its aspects, due to the emergence of the digital environment, which is changing from consumer behavior to the means available to reach the market. The impact of the Digital Economy is more evident in the Marketing Mix, so it is urgent to prepare human resources in the Marketing area with new skills that will soon be essential. We can even say that the Marketeer that does not dominate minimally the new instruments made available by Digital Marketing will soon be obsolete and its employability impossible. This Post-Graduation brings together a group of experts who are daily in the market, using these new digital means, which allows them to share the best practices in each moment. Likewise, the teaching methodologies to be used will be active, with the use of case studies, practical exercises and group dynamics based on the professional realities of the students.... [-]