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Postgraduate Diploma

Top Postgraduate Diploma Programs in Marketing Studies

Postgraduate diplomas expand upon the skills and subjects that you learn in a bachelor’s degree and may provide additional certification in a field of study. For certain fields such as law, a postgraduate diploma may be necessary for entrance into further educational programs.

If you’re considering ways to take the next step in your marketing career through additional education, you are probably asking yourself, “What is a postgraduate diploma in marketing studies?” These diplomas may often include courses that focus on a specific area of marketing, such as branding, or that deal with the complexities of marketing a certain industry, such as sports teams or nonprofits. Classes may cover marketing strategy development and measurement, the financial side of marketing, or specific techniques related to PR, SEO or events.

Getting this type of diploma can make you a better, more well-rounded marketer by broadening your abilities to include in-demand skills such as SEO. They can also help you become more valuable to employers by improving your ability to create research-backed marketing strategies. Lastly, they may be able to help you grow your confidence as a marketer.

Cost is a consideration for many students, but the only certainty is that the exact tuition amounts will be different for each program at each institution. Admission office workers can give you more concrete information and answer other questions about length and logistics of the programs.

Marketing is truly a broad and exciting field to be in, with multiple specialties and sectors you can pursue. When you advance your career with a diploma, you may be eligible for jobs as a marketing manager or director where you may work with all areas of marketing a product or service, including generating demand, pricing the product, identifying who your customer is and crafting messages and methods to reach those customers. Other possibilities could include managing and optimizing SEO for companies as an SEO specialist, or handling PR and marketing communications as a PR & communications manager, to name just a few.

Postgraduate diplomas are offered in different formats that fit various preferences and learning styles. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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23 Results in Marketing Studies

Barcelona School of Management · Pompeu Fabra University

Entirely taught in English, the Online Postgraduate Course in Pharmacoeconomics at UPF Barcelona School of Management specializes you in the economic evaluation of medica ... [+]

Entirely taught in English, the Online Postgraduate Course in Pharmacoeconomics at UPF Barcelona School of Management specializes you in the economic evaluation of medications and medical technologies, as well as in medical policy and management at the macro, meso and micro level (pharmacoeconomics).

The Online Postgraduate Course in Pharmacoeconomics will teach you to understand, assess and carry out economic evaluations of medications and medical technologies, and to optimize health service management using quantitative analysis techniques. You will also learn how to analyze the financing policies of current medications and to manage medications in different health systems.... [-]

Spain Barcelona
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Full-time
12 months
Online
The IDM Institute Of Direct And Digital Marketing

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence ... [+]

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence of professional accreditation.

During your Postgraduate Qualification in Digital, you will learn to: Review the effectiveness of digital marketing for a business Set goals and define a vision for how integrating digital technologies will align with business goals Make strategic recommendations to grow the business Create a budget, roadmap and integrated communications plans to implement the strategy Define approaches to testing and optimising digital marketing

Want to specialise in B2B? Take a look at our Postgraduate Diploma in Digital Marketing with B2B.... [-]

United Kingdom London
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Campus
Online
Digital Marketing Institute

In the Postgraduate Diploma in Digital Marketing covers a range of multi-channel digital strategies and provides students with the most effective and sought-after digital ... [+]

The Postgraduate Diploma in Digital Marketing is an advanced qualification best suited to those with intermediate or advanced marketing experience. The course covers a range of multi-channel digital strategies and provides students with the most effective and sought after digital marketing skills in the world today. Study at your own pace and never miss a lecture - the Postgraduate Diploma is delivered online and on-demand in more than 70 countries so you can study and balance your course around your busy lifestyle. Our courses are reviewed, validated and continuously updated by experts from Google, Facebook, Twitter, and LinkedIn. The Postgraduate Diploma in Digital Marketing is assessed through two assignments, which provide the opportunity to practically apply what you have learned and produce a comprehensive digital marketing strategy. Upon completion of your course, you will receive an industry-recognized, global certification.... [-]

Ireland Dublin
Part-time
140 hours
Online
Institute Of Finance And International Management (IFIM)

A 24-month ‘Career Accelerator’ PGDM, specially designed for Working Professionals, with weekend classes. ... [+]

A 24-month ‘Career Accelerator’ PGDM, specially designed for Working Professionals, with weekend classes.

This program is exclusively designed for junior and middle management professionals with minimum 2 years of work experience. The PGDM program spans over a period of 2 years and is approved by the AICTE The programs helps an individual acquire the requisite knowledge and skills, to innovate, ideate and bring about a change in their field of expertise. A novel curriculum based on the contemporary vision of ’Total Enterprise Management’ The ’Experiential Learning’ course conducted by highly experienced IFIM and visiting faculty enables individuals with concepts and ideas to be applied in the real world. Marketing Analytics, Financial Modelling and Business Simulation Labwork Focus on developing the core managerial competencies required in modern business: Decision Making, Problem Solving, Strategic Thinking, Global Perspective and Leadership ... [-]
India Bengaluru
July 2020
Part-time
24 months
Campus
Global Impact Training And Higher Education

Upon successful completion of this stage, students will receive the Extended Postgraduate Diploma in Business & Marketing Strategy, awarded by EduQual, UK. ... [+]

Strategic Financial Management Strategic Management Marketing Management & Strategy Global Marketing Strategic Marketing for Social Enterprise

Upon successful completion of this stage, students will receive the Extended Postgraduate Diploma in Business & Marketing Strategy, awarded by EduQual, UK.

LEARNING OUTCOMES:

Students will examine the role and importance of strategic business planning in organisations.

Businesses need to identify their core purposes so that all other activities can be synchronised and structured in order to support the achievement of these objectives.

There are a number of operational and emerging issues that impact upon business strategy, and students will learn how sustainable and ethical considerations have an increasing impact on strategy.... [-]

United Kingdom London
August 2020
Full-time
6 months
Online
ESLSCA Business School

This course is intended for candidates wishing to assimilate all techniques of management and management, to develop their personal qualities in a professional dimension, ... [+]

Founded in 1949, in the heart of Paris, near the Eiffel Tower, ESLSCA Business School has exceptional assets for higher management studies: a faculty composed of high-level experts, effective international relations, A network of companies involved in studies and internships, an enriching associative and cultural life. The "training and education" at the ESLSCA Business School is thus global and is concretized by a very broad generalist core curriculum to which are added specialization majors best suited to the taste of the student and the needs of companies. A good decision-maker, a good negotiator and a good strategist, the graduate of the ESLSCA Business School is also a good manage... [-]
France Paris
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Full-time
3 years
Campus
IED – Istituto Europeo di Design Madrid

Design innovative strategies for the management of artists, events, edition and eMusic of the music industry. ... [+]

Design innovative strategies for the management of artists, events, edition and eMusic of the music industry.

Course fileType of course: PostgraduateSpanish LanguageSchool: IED ManagementIED credits: 20Start date: October 2019Duration: 3 monthsHours: Afternoon and evening 7:00 pm - 10:30 pm. LV 4 or 5 days a weekAssistance: On-siteQualification: Private at the end of the course a certificate will be delivered certifying that it has been successfully completed and passed.Directed to: interested in developing their career within the music industry. Professionals from the world of marketing, communication, journalism, graphic designers or in short, all those who want to specialize in any of the areas covered by the music industry.Admission process: a selection made based on CV, letter of motivation and work portfolio is foreseen. Personal interview, if the Didactic Coordination deems it appropriate.Registration fee: € 1200Course fee: € 3100... [-]
Spain Madrid
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Spanish
Full-time
3 months
Campus
IEBS - Escuela de Negocios de la Innovación y los Emprendedores

With the Postgraduate course in Big Data Marketing we will learn to know our client to better define our marketing strategy and improve the effectiveness of our communica ... [+]

Currently more data is generated in two days than in our entire contemporary history. The management of massive data is known as Big Data and is one of the fundamental keys for effective management in companies . According to Gartner, the market will need 4.4 million professionals trained in the field of Big Data for this year.

The management of customer data and sales can completely transform the world of marketing . It has gone from making large mass communication campaigns with a single message to mass customization with a specific message for each one of us, with a much more relevant and effective communication.

With the Postgraduate in Big Data Marketing we will learn to know our client to better define our marketing strategy and improve the effectiveness of our communication. For this we will work on a Big Data project in the marketing area in order to make the most of the data and transform it into knowledge through the development of mathematical and statistical analysis with the most effective technological tools.... [-]

Spain Barcelona
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Spanish,Spanish (Spain)
Full-time
200 hours
Online
Westford University College

This Post Graduate Diploma in Sales & Marketing will provide you with a comprehensive framework for understanding theories, concepts, issues and applications of marke ... [+]

Post Graduate Diploma in Sales & Marketing - CIQ, UK

In 1983, Theodore Levitt in 'The Globalization of Markets' predicted that technology advances would unite the world in one large market with common needs and superficial differences. 30 years later, cultural and national differences still pose a great challenge for the marketing of global brands. If you want to learn more about the opportunities and challenges involved in international marketing management, then this programme is for you.

This Post Graduate Diploma in International Marketing Management will provide you with a comprehensive framework for understanding theories, concepts, issues and applications of marketing in an international and global context. The programme will develop your appreciation of strategies and tactics for international markets and their implications, and for marketing management of multinational and global organizations.... [-]

United Arab Emirates Sharjah United Arab Emirates Online Nigeria Lagos South Africa Cape Town Kuwait Kuwait City Saudi Arabia Riyadh Johannesburg Dammam Bahrain Bahrain Online Ghana Accra Canada Toronto Dubai Canada Online Nigeria Online Abu Dhabi Malaysia Malaysia Online Jordan Amman United Kingdom UK Online  + 25 More
September 2020
Full-time
Part-time
10 weeks
Campus
Online
Accademia di Comunicazione

The two-year post-diploma course in Marketing and Business Communication presents today a totally new system to respond effectively to the demand of the communication mar ... [+]

The two-year post-diploma course in Marketing and Business Communication presents today a totally new system to respond effectively to the demand of the communication market, within which the digital sector is the most dynamic and requires professional resources with solid basic knowledge and specific technical skills.

The need for companies to have professionals who know how to face the challenges of digitalization and globalization requires an educational offer that accelerates as much as possible the entry into the world of work of young people with solid technical skills, with strategic vision and ability to exploit the contribution of the multiple digital channels through which consumers interact, increasingly connected, to create contexts that allow to approach the consumer and manage the reputation, consensus and success of the company / organization for which they work.... [-]

Italy Milan
October 2019
Italian
Full-time
2 years
Campus
Accademia di Comunicazione

The three-year course of Art Direction of the Accademia di Comunicazione , one of the first in the field of persuasive communication in Italy, was founded in 1988 togethe ... [+]

The three-year course of Art Direction of the Accademia di Comunicazione , one of the first in the field of persuasive communication in Italy, was founded in 1988 together with the Academy itself, with the aim of training experts in advertising images. In fact, it is the task of the Art Director to communicate through the choice of the ideal image and the different techniques of realization that are available to him. To this end, the training course aims to transmit all the tools necessary to provide a solid culture of images, both static and dynamic, and the ability to manipulate their evocative and symbolic value. In addition, students must acquire a strong capacity for synthesis and visual invention, to translate the advertising promise in an original and consistent form with the part written by the Copywriter with whom he works.... [-]

Italy Milan
October 2019
Italian
Full-time
3 years
Campus
Accademia di Comunicazione

When we work with words we have the opportunity to explore the world with an instrument at the boundaries between reality and the imaginary. When we dream, how many dimen ... [+]

When we work with words we have the opportunity to explore the world with an instrument at the boundaries between reality and the imaginary. When we dream, how many dimensions do we penetrate? We evoke memories, we see images. Where do they come from? Working in the world of advertising means being able to make people dream, make people want to fly to other places, other worlds, other dimensions. Had Ariosto not imagined going to the moon, would men wish to go there? It is the poet who first imagines a dream that the world can fall in love with. Everyone has always admired the moon but Ariosto first talks about going to the moon and introduces the idea of ​​the possibility of getting there. If he had not told of the knight who makes this fantastic journey, perhaps no one would have really wanted to undertake this mission and perhaps we would never have arrived on the moon. Here the poet creates the object of desire, the wonder of our humanity. What apparently is unrealizable, impossible, unjustifiable, all of a sudden becomes reality. In strictly biological terms, who of us was created to fly? From Icarus onwards no one was born able to fly. But does humanity fly or not? Humanity flies, and how it flies! And it also goes to the moon! Advances in science often originate in the dream and in trying to achieve it. Writing for Advertising, ie being a Copywriter, is a profession unknown to... [-]

Italy Milan
October 2019
Italian
Full-time
2 years
Campus
IPAM

This postgraduate course was designed to respond to the demands that the new business ecosystem poses to organizations, since marketing is the central function of the bus ... [+]

About

This postgraduate course was designed to respond to the demands that the new business ecosystem poses to organizations, since marketing is the central function of the business, understanding its evolution will determine a better individual performance of the people directly or indirectly involved in Marketing and, therefore, of the organizations where they collaborate. It presents border issues and a vision of the new 4.0 enterprise, ie global and customer centric, focused on business, value, integrated, digical (digital and physical integration) and innovative.

It is innovative and encompasses top technological, digital and procedural aspects of the organizations world. It allows a strong sharing of experiences with teachers specialized in and with extensive national and international experience in top organizations in each of the themes presented. In addition, it contributes to an understanding of what Marketing really is these days and its potential to leverage the business and has a transversal utility for Administrators, directors, managers, consultants and entrepreneurs.... [-]

Portugal Lisbon
Request Info
Portuguese
Part-time
9 months
Campus
IPAM

This Post-Graduation brings together a group of experts who are daily in the market, using these new digital means, which allows them to share the best practices in each ... [+]

About

Marketing in the 21st century is changing in all its aspects, due to the emergence of the digital environment, which is changing from consumer behavior to the means available to reach the market. The impact of the Digital Economy is more evident in the Marketing Mix, so it is urgent to prepare human resources in the Marketing area with new skills that will soon be essential. We can even say that the Marketeer that does not dominate minimally the new instruments made available by Digital Marketing will soon be obsolete and its employability impossible. This Post-Graduation brings together a group of experts who are daily in the market, using these new digital means, which allows them to share the best practices in each moment. Likewise, the teaching methodologies to be used will be active, with the use of case studies, practical exercises and group dynamics based on the professional realities of the students.... [-]

Portugal Lisbon
Request Info
Portuguese
Part-time
9 months
Campus
IPAM

This Post-Graduation brings together a group of experts who are daily in the market, using these new digital means, which allows them to share the best practices in each ... [+]

About

Marketing in the 21st century is changing in all its aspects, due to the emergence of the digital environment, which is changing from consumer behavior to the means available to reach the market. The impact of the Digital Economy is more evident in the Marketing Mix, so it is urgent to prepare human resources in the Marketing area with new skills that will soon be essential. We can even say that the Marketeer that does not dominate minimally the new instruments made available by Digital Marketing will soon be obsolete and its employability impossible. This Post-Graduation brings together a group of experts who are daily in the market, using these new digital means, which allows them to share the best practices in each moment. Likewise, the teaching methodologies to be used will be active, with the use of case studies, practical exercises and group dynamics based on the professional realities of the students.... [-]

Portugal Porto
Request Info
Portuguese
Part-time
9 months
Campus