View Postgraduate Diploma Programs in Advertising in Europe 2019/2020
Should an individual decide to gain additional certification that they are qualified in a field of study, they may decide to gain a postgraduate diploma. This type of diploma is attained after one has first completed a master's degree.
View all Postgraduate Diploma Programs in Advertising in Europe 2019/2020
The three-year course of Art Direction of the Accademia di Comunicazione , one of the first in the field of persuasive communication in Italy, was founded in 1988 togethe
The three-year course of Art Direction of the Accademia di Comunicazione , one of the first in the field of persuasive communication in Italy, was founded in 1988 together with the Academy itself, with the aim of training experts in advertising images. In fact, it is the task of the Art Director to communicate through the choice of the ideal image and the different techniques of realization that are available to him. To this end, the training course aims to transmit all the tools necessary to provide a solid culture of images, both static and dynamic, and the ability to manipulate their evocative and symbolic value. In addition, students must acquire a strong capacity for synthesis and visual invention, to translate the advertising promise in an original and consistent form with the part written by the Copywriter with whom he works....
When we work with words we have the opportunity to explore the world with an instrument at the boundaries between reality and the imaginary. When we dream, how many dimen
When we work with words we have the opportunity to explore the world with an instrument at the boundaries between reality and the imaginary. When we dream, how many dimensions do we penetrate? We evoke memories, we see images. Where do they come from? Working in the world of advertising means being able to make people dream, make people want to fly to other places, other worlds, other dimensions. Had Ariosto not imagined going to the moon, would men wish to go there? It is the poet who first imagines a dream that the world can fall in love with. Everyone has always admired the moon but Ariosto first talks about going to the moon and introduces the idea of the possibility of getting there. If he had not told of the knight who makes this fantastic journey, perhaps no one would have really wanted to undertake this mission and perhaps we would never have arrived on the moon. Here the poet creates the object of desire, the wonder of our humanity. What apparently is unrealizable, impossible, unjustifiable, all of a sudden becomes reality. In strictly biological terms, who of us was created to fly? From Icarus onwards no one was born able to fly. But does humanity fly or not? Humanity flies, and how it flies! And it also goes to the moon! Advances in science often originate in the dream and in trying to achieve it. Writing for Advertising, ie being a Copywriter, is a profession unknown to...