Postgraduate Diploma in Sales & Marketing, CIQ, UK


20 locations available

Program Description

PG Diploma in Sales & Marketing Management
Awarded by – Cambridge International Qualifications (CIQ), UK

Study online or part-time from UAE (Dubai, Abu Dhabi, Sharjah), KSA (Riyadh, Jeddah), Nigeria, South Africa etc.

Sharpen your marketing & sales skills for success in today’s markets, etc.

Marketing is a crucial function in any business or organisation and is increasingly important in the modern globalised economy. There’s little doubt that sales and marketing management skills are vital in today’s business world. Products and brands large and small need a solid, experienced sales, marketing professional behind them. The PG Diploma in Sales & Marketing Management helps you acquire knowledge and skills adopted by leading marketing and sales professionals around the world.

In a global economy, where everything is gauged based on Return on Investment (ROI) the role of sales and marketing is even more important than it used to be two decades ago. Every professional is expected to be a risk-taker, innovator & problem solver. With the right skills set in sales & marketing management, you will be able to cater to the business needs of the organisation.

Delivery Model Course Duration Course Certified By Course level
Onsite/Online 10 weeks CIQ 7 (PG)

Course Contents

  • Fundamental concepts of marketing and sales and the evolution of the modern marketing environment.
  • Understand the marketing concept as a vital tool of an organisation to create profits and its strategic significance.
  • Analyse how companies are being transformed from a traditional marketing approach to the modern marketing approach.
  • Evaluate the importance of sales function in an organisation.
  • Examine how companies are conducting sales forecasting and the tools deployed.
  • Trends in sales and marketing.
  • Understand the concept of segmenting, targeting and positioning.
  • Understanding the relationship between STP and Marketing Strategies.
  • Describe the dimensions of personal selling.
  • Understand different types of selling styles in the modern economy.
  • Developing Sales Strategies to improve Top line and Bottom line.
  • Understand sales funnel and its outcome.
  • Understanding different sales channels available in a modern economy.
  • Developing sales strategies in line with the Marketing budget.
  • Developing the marketing plan and marketing control to develop the sales force and to ensure profits.
  • Describe Marketing Planning and outline the key elements.
  • Able to analyze the marketing control initiatives deployed by the organisations.
  • Understand the process of recruiting, selection and training of sales force.
  • Prepare a marketing budget for a financial year.
  • Fundamental concepts of Brand Management.
  • New Product Launch.
  • To analyze the trends in consumer behaviour, and apply them to the marketing of a product or service.
  • Fundamentals of Digital Marketing.

“Marketing is not the art of finding clever ways to dispose of what you make, It is the art of creating genuine customer value“

Philip Kotler

*We do not offer legalisation/attestation of the PG Diploma Diploma certificate awarded by CIQ. These qualifications are meant for upgrading the students' knowledge about the programmeme only.


Established in 2009, The Westford University College is the most trusted executive educational institution in UAE, providing the most flexible learning and affordable programmemes for regular students and working professionals (Perfect ‘Work-Life-Study’ Balance). We provide top-rated MBA Programmemes, Bachelors Courses, Professional Programmemes and corporate training. 5000+ Students, 3000+ Global Students, 34+ Courses, 113+ Nationalities, 16+ Academic Partners, 10+ Years in the Market.

Our Student Base

Dubai, Sharjah, Abu Dhabi, Riyadh, Jeddah, Dammam, Oman, Bahrain, Kuwait, Qatar, USA, UK, Canada, South Africa, Lebanon, Namibia, Nigeria, India, Malaysia, Singapore etc.

Last updated Nov 2020

About the School

Westford University College is one of the leading and prestigious business schools, located in the UAE offering quality educational deliveries across under-graduate, graduate and vocational profession ... Read More

Westford University College is one of the leading and prestigious business schools, located in the UAE offering quality educational deliveries across under-graduate, graduate and vocational professional programmes carrying significant value and recognition from awarding bodies and accredited universities having its presence in UK, Lebanon, US, Africa, India, and UAE. Our strategic partnerships and understanding of evolving industry requirements and deep analysis of economic realities ensure that we offer a meaningful and diverse portfolio of management, fashion and technology-based programmes. We have developed an integrated alliance with Liverpool John Moores University and Cardiff Metropolitan University in the UK and UCAM in Spain. Over thousands of students from more than 100 different countries are studying at Westford and they have become a part of a learning community that promotes critical thinking, experimental learning, innovation and enterprise. The institution has been recognised for excellence in educational delivery and efficient learning pedagogies and several accolades were offered across the period 2015-19. We have been awarded by Forbes Middle East in 2019, received MENAA award for ‘Best Corporate Brand’ 2019, Asian Education Leadership Award for ‘Asia’s Best Emerging Business School’, Middle East’s ‘Best International Business College’ in 2017 and The Times Higher Education Award for ‘Outstanding Student Support’ in 2016. Read less
Sharjah , Lagos , United Arab Emirates Online , Cape Town , Kuwait City , Riyadh , Johannesburg , Dammam , Bahrain Online , Accra , Toronto , Dubai , Canada Online , Nigeria Online , Toronto , Cape Town , Abu Dhabi , Malaysia Online , Amman , UK Online + 19 More Less