Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence of professional accreditation.

During your Postgraduate Qualification in Digital, you will learn to:

  • Review the effectiveness of digital marketing for a business
  • Set goals and define a vision for how integrating digital technologies will align with business goals
  • Make strategic recommendations to grow the business
  • Create a budget, roadmap and integrated communications plans to implement the strategy
  • Define approaches to testing and optimising digital marketing

Want to specialise in B2B? Take a look at our Postgraduate Diploma in Digital Marketing with B2B.

Study Mode

Intensive – Central London
3 x 3 day face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.

Day-release - Central London
9 x 1 day face-to-face sessions which take place in Central London. The exact location of our courses vary, so please make sure you check before attending.

Part-time - Central London
12 x 1 face-to-face sessions. Afternoon/evening classes (16.30-21.00) run once a fortnight for 15 weeks. The exact location of our courses vary, so please make sure you check before attending.

Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.

Corporate training

This programme can be fully customised and delivered to your staff in-house. For more information visit

How do I enrol?

If you would like to discuss your enrolment or have any questions, please call us on 020 8614 0277.

When is the closing date for enrolling in the course?

For all face-to-face courses, we will take enrolments up to 1 week before the course comments. The online programme can be joined up to 1 month after the start date, however, it is down to the individual to catch up on the modules already passed.

Study resources

As part of your studies, you will receive complimentary IDM membership which allows 24/7 access to digital and direct marketing resources. Once you have completed your studies, you will have a comprehensive study package with practitioner-written study notes, carefully selected texts, presentations, reading lists and supporting online documentation.

You will also receive complimentary copies of useful DMA Guides written by the marketing doers covering areas such as data, social media and email marketing.

Exams and assessments

In order to attain the Postgraduate Diploma in Digital Marketing and use the honorifics, you must successfully pass 2 assignments and 2 exams.

You will have 7 weeks to complete each assignment and 3 hours to complete each exam.

Exams take place in June and December at regional venues.

Pass marks and grades

  • To pass this programme, you will need a minimum mark of 45% in each assignment and exam to pass. In the event that the minimum pass mark is not met for the examinations, you will have the opportunity to re-sit at a later date. Assignment marks are weighted with Assignment 1 receiving 40% of achieved mark and Assignment 2 receiving 60% of achieved mark.

If one or both assignments don’t meet the minimum pass mark, your tutor will discuss this with you and may be considered by the Board of Examiners in conjunction with your exam results.
To obtain a CREDIT the above applies, but you must achieve an overall average of 60% and a DISTINCTION an overall average of 70%.

Program taught in:
  • English

See 6 more programs offered by The IDM Institute Of Direct And Digital Marketing »

Last updated February 18, 2019
This course is Online, Campus based
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3,475 GBP
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