Want to specialise in B2B? Take a look at our Postgraduate Diploma in Digital Marketing with B2B.
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate.
How do I enrol?
If you would like to discuss your enrolment or have any questions, please call us on 020 8614 0277.
When is the closing date for enrolling in the course?
For all face-to-face courses, we will take enrolments up to 1 week before the course comments. The online programme can be joined up to 1 month after the start date, however, it is down to the individual to catch up on the modules already passed.
As part of your studies, you will receive complimentary IDM membership which allows 24/7 access to digital and direct marketing resources. Once you have completed your studies, you will have a comprehensive study package with practitioner-written study notes, carefully selected texts, presentations, reading lists and supporting online documentation.
You will also receive complimentary copies of useful DMA Guides written by the marketing doers covering areas such as data, social media and email marketing.
Exams and assessments
In order to attain the Postgraduate Diploma in Digital Marketing and use the honorifics, you must successfully pass 2 assignments and 2 exams.
You will have 7 weeks to complete each assignment and 3 hours to complete each exam.
Exams take place in June and December at regional venues.
Pass marks and grades
- To pass this programme, you will need a minimum mark of 45% in each assignment and exam to pass. In the event that the minimum pass mark is not met for the examinations, you will have the opportunity to re-sit at a later date. Assignment marks are weighted with Assignment 1 receiving 40% of achieved mark and Assignment 2 receiving 60% of achieved mark.
If one or both assignments don’t meet the minimum pass mark, your tutor will discuss this with you and may be considered by the Board of Examiners in conjunction with your exam results.
To obtain a CREDIT the above applies, but you must achieve an overall average of 60% and a DISTINCTION an overall average of 70%.