A different post for those who want to differentiate themselves by different ideasThe luxury market is one of the oldest, with customers shopping all over the world, deciding where and how they will buy. And new consumers arrive in the luxury market daily. In addition, traditional brands reach new destinations, going where luxury consumers are, particularly in emerging economies. New businesses are also born positioned for the luxury market, given the opportunity that exists in all sectors. And in this context, the concept of luxury faces new interpretations, which requires redoubled attention from brands to the reactions of their audience and increasingly strengthen their positioning.
The elements that make up a luxury brand are high quality, tradition, design, art, distinction and premium price. However, these aspects alone do not guarantee the success of a luxury business anymore. It is necessary to expand these elements, and bring to the strategic discussion the pillars of innovation, creativity, digital and experience. In this way, it will be possible to project a promising future for a luxury business, however traditional it may be. Therefore, understanding the aspects that involve marketing and luxury business management can be of great relevance for any manager who wants to incorporate the concepts of luxury into their business.
For this reason, the Postgraduate Course in Contemporary Luxury Business and Marketing is a lato sensu program, which aims to prepare newly graduated professionals, entrepreneurs and managers, in different areas of knowledge, for the challenges of luxury business management, whether working in established companies, joining startups or creating your own venture.
In order for the content to be as up-to-date as possible, this course was developed in partnership with Vogue, to provide all connections with professionals and businesses from the various segments of the luxury market.
The subjects were divided into three blocks that deal with current knowledge and skills that are essential for the success of the new luxury professional: Market and Consumer, Business Management and Marketing .FlexIn each class, you choose whether you prefer to go to the campus or if you prefer to watch the class live through the virtual environment. In this format, no prior appointments or notices are required.
Classes take place in a FLEX model, twice a week and one Saturday per subject*. Those that take place during the week will be at night, from 7:30 pm to 10:30 pm, and you can choose to follow the class in person in the classroom, or virtually. In addition, there will be one Saturday class per subject*, from 9 am to 4:30 pm. Saturday classes are 100% face-to-face and will focus on experiences that further stimulate networking and the application of content. This way, you have the flexibility to better adjust to your day-to-day needs, combined with the networking and experience that an ESPM face-to-face postgraduate course can provide.
* 1 Saturday class per subject is equivalent to approximately 1 Saturday per month.In partnership with Edições Globo Condé NastCreated in July 2010, from a joint venture between Editora Globo and Condé Nast Publications, Edições Globo Condé Nast (EGCN) is the Brazilian publisher responsible for publishing the titles Vogue, Casa Vogue, Glamor and GQ.
The partnership between ESPM and EGCN emerged with the objective of providing excellent content in the areas of fashion and luxury marketing, with titles that are a reference in these two segments, in Brazil and worldwide. The benefits offered by Vogue are: Invitations from the leader in class, access to Vogue Digital content: 1 year of free access to the Globo Mais app, Disclosure of the best works of the Multidisciplinary Integrative Project in Vogue Digital, Benefits for Vogue events, Visit to EGCN and coffee with the newsroom.
