Postgraduate Diploma in Commercial Management and Sales (Porto)

General

Program Description

This is the reality of today in business: more competitive markets, business disruption, digital accelerator, permanent change, and especially two forces that increasingly define society and business:

  1. The integration between strategy and execution;
  2. The sales work enhancer, which is done through digital platforms, namely e-commerce and marketplaces.

This PG in Sales Management provides contact with practical tools, framed by the latest knowledge and research in the field, so that sales and those who work in them assume the relevance that the market today demands for its function. In addition, as Daniel Pink states: “we are all in sales”; that is, the current primary role of sales leads this PG to be addressed not only to sales professionals but also to all those who work in the various organizations, because directly or directly everyone has a sales role in relation to customers. , in short with the profitability of organizations. Managing by sales and not only by costs, will always be the best form of management of organizations, that is, or can be, permanent, this will always be temporary.

Finally, more and more companies are the "momentum" where results materialize, the strategy without execution does not matter, and execution is momentum, "momentum" is almost always realized at the same time as the "sale". And so.

Benefits

  • It explores the main themes of commercial management, being organized in three main modules: Sales
  • Provides an overview of sales performance management for optimal decision making
  • Theoretical-practical skills based on business reality
  • Program contents based on the strategic and operational dimensions of the area
  • Faculty composed of renowned professionals in the field, combining academic excellence with a deep knowledge of business reality
  • Strong practical applicability of acquired concepts to the real situations of organizations
  • Development of an exclusive network of contacts

Recipients

  • Executives who want to acquire, update or deepen knowledge in Sales Management
  • Professionals with management responsibilities
  • Marketing and Trade Marketing Professionals
  • Professionals in contact with the client
  • Responsible for the sales process on digital platforms
  • Sales Directors, Sales Directors, Sales Managers, Sales Supervisors, and Sales Representatives
  • Account managers or category managers
  • People wishing to undertake a career retraining

Syllabus

CURRICULUM UNITS

Admission

Admission to the Postgraduate and Executive Masters courses of IPAM can be done through the following forms:

  • Bachelor's Degree or Bachelor's Degree
  • Degree in the process of completion
  • Professional experience

To begin the process, the applicant must present the following original documentation:

  • Citizen Card (or Identity Card and Taxpayer Card)
  • Certificate of Qualifications
  • Curriculum vitae

Last updated Mar 2020

About the School

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines ... Read More

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines theory and practice, taught by faculty with business experience and real-world challenges that are posed to students by companies. The environment at IPAM Lisbon is one of professionalism, competence, and determination. The students are true Marketing Managers when starting or developing their careers. Read less
Lisbon , Porto + 1 More Less