Postgraduate Degree in Visual Merchandising


Program Description

Postgraduate Degree in Visual Merchandising

In the context of commercial space, Visual Merchandising has become an essential discipline for those who are responsible for the commercial management of the product at the point of sale.

The communication with the consumer and the building of a loyal relationship, the sectorisation of the product on the sales floor, profitability, the purchase process, staff management, logistics, etc., are all aspects related to the discipline of Visual Merchandising.

This training is complemented with other resources, which are not specifically related to Visual Merchandising, like the design of commercial furniture or the presentation and communication of projects, which are helpful when one is learning how to better integrate oneself within work teams and to reinforce professionals in their ability to manage the point of sale comprehensively.

Whereas the Postgraduate Degree in Commercial Space Design sets the limits of the scope of the work of the interior spaces designer in the definition of the formal and technical aspects of the space in order to adjust the commercial idea to the tangible reality, this Postgraduate Degree in Visual Merchandising does so in the sense that it defines the demands of the subsequent management of the point of sale. Therefore, this degree is an ideal complement both for the designer and for the person in charge of managing the point of sale.


The main objective of this postgraduate course is to provide students with professional training in the field of Window Dressing and Visual Merchandising so they can enhance and optimize the processes involved at a point of sale.

Students will gain a broad vision of the fundamental areas that are dealt with in the management of a point of sale, which will enable them to develop a management project as well as the business activity, by leading and putting into practice each area of a point of sale.


This course is divided into 4 modules, of different durations, depending on their content. The course is completed upon handing in the Final Project.

  • Module I – Development of the Commercial Concept, internal arrangements at the point of sale
  • Module II – Visual Merchandising. Development. Management
  • Module III – Creation and conceptualization of the commercial formula
  • Module IV – Development of the competences of a Visual Merchandiser


  • Visual Merchandising professional.
  • Professional in Window dressing.
  • POS Management.
  • Commercial advisor.


Edit: 6th Edition

Qualification: Postgraduate Degree in Visual Merchandising accredited by the Universidad de Vic-UCC. Students without university degrees will receive a University Extension Studies Diploma.

Credits: 30 ECTS

School period: From October 8th 2015 to May 2016. Final Project Presentation: June 2016

Timetable: Tuesdays and Thursdays from 16h to 19h

Mode: On-site

Language: Spanish

Price: 3480 €

Access: Graduates. Undergraduate degrees in Fine Arts and Design, and those related to the following professional categories: interior design, graphic design, industrial design and arts applied to clothing. Professionals from the sector without specific training but who can demonstrate professional expertise. Applicants will undergo a selection process for acceptance on the course.

Observations: Intensive Spanish course for foreign students willing to apply to the Master degree (optional course). From Sept. 10th to October, 2nd; from Monday to Friday (4h/day) – 395€.

Last updated Jan 2018

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About the School

Bau is a centre that provides higher education in the field of design. Located in Barcelona, one of the leading cities in the field of design, BAU is situated in an industrial area of over 6,000 m2 eq ... Read More

Bau is a centre that provides higher education in the field of design. Located in Barcelona, one of the leading cities in the field of design, BAU is situated in an industrial area of over 6,000 m2 equipped with specific rooms for teaching and multi-purpose spaces designed to promote research, creation and innovation. Read less