Postgraduate Degree in Innovation and Design Thinking
Innovation and internationalization have emerged as the key strategies in the current economic context. New ecosystems and business strategies arise in the process of the paradigm shift from product design to service design.
The design of experiences requires multi-skilled professionals with strategic and tactical proficiency when moving the customer / user to the centre of the design process and the business strategy.
Design Thinking has enabled the designer to become the agent of change in organizations and to act as a lever of transformation in this new way of working, enabling innovation in processes, products, services, communication and business strategy.
To that end, and based on the Lean Start-up philosophy, the specific techniques of the different stages of the innovation cycle will be applied to Customer Development, Value Proposition, Service Design and Business Design processes. New techniques and processes that will make possible the alignment of the business vision and its value proposition with the strategies and principles of the customer’s experience.
GENERAL AIMS OF THE TRAINING
To acquire the tools and knowledge for the management of innovation for developing innovative products, services, communications and a business model with an organizational impact.
To learn the techniques, gain experience and develop real projects by the use of Design Thinking methodologies to design services and new business models (Business Design & Lean Start-up).
This postgraduate course is divided into 4 modules, the fourth being the development of a Final Research Project to end the course.
- Module I - Innovation as a lever for transformation.
- Module II – Design Thinking as a paradigm of innovation.
- Module III - Techniques of Design Thinking applied to Service Design.
- Module IV - Final Project.
- Innovation Manager or Consultant
- Design Researcher
- Interaction Designer
- Information Architect
- Visual Designer
- UX Prototyping
- Designer Services
- Business Designer
Edit: 3rd Edition
Qualification: Postgraduate Degree in Innovation and Design Thinking accredited by the Universidad de Vic-UCC. Students without university degrees will receive a University Extension Studies Diploma.
Credits: 30 ECTS
School period: From October 20th 2015 to May 2016. Final Project Presentation: June 2016
Timetable: Tuesdays and Thursdays from 19h to 22h
Price: 3480 €
Access: Graduates. Undergraduate degrees in Fine Arts and Design, and those related to the following professional categories: interior design, graphic design, industrial design and arts applied to clothing. Professionals from the sector without specific training but who can demonstrate professional expertise. Applicants will undergo a selection process for acceptance on the course.
Observations: Intensive Spanish course for foreign students willing to apply to the Master degree (optional course). From Sept. 10th to October, 2nd; from Monday to Friday (4h/day) – 395€.
About the School
Bau is a centre that provides higher education in the field of design. Located in Barcelona, one of the leading cities in the field of design, BAU is situated in an industrial area of over 6,000 m2 eq ... Read More