Postgraduate Degree in Creation and Management of Fashion Brands
How to be competitive in a global market
A brand is much more than a name, a logo and a product, and fashion is a very competitive, changing business. Creating a fashion brand needs skilled professionals in brand management, with expertise ranging from the intricate workings of the Fashion System circuits to the pillars of branding and business management.
Thanks to Internet, any fashion brand is already a global business. Creating innovative brands or identifying business opportunities is essential to seduce an increasingly well-informed, connected audience which demands brands that meet their needs.
OBJECTIVES OF TRAINING
Provide specific knowledge applied to the Fashion System .
Provide skills, competencies and transversal skills that integrate the latest trends in branding 3.0 for branding .
Train versatile and competent professionals in the field of creation and management of fashion brands with strategic vision, able to develop the brand in the organization with an international vision professionals.
This Postgraduate degree is structured in 10 modules and concludes with a Final Degree Project.
- Module I - Global vision of the Fashion sector
- Module II - Distribution
- Module III - Market and Consumers
- Module IV - Business and Innovation
- Module V - Branding
- Module VI – Product
- Module VII – Finances
- Module VIII - Marketing and Communication
- Module IX – Management
- Module X - Business Plan
- Fashion designers and / or entrepreneurs who want to create their own brand.
- Brand Managers.
- Product Managers.
- Marketing Managers.
- Communication Managers.
Edit: 2nd Edition
Qualification: Postgraduate Degree in Creation and Management of Fashion Brands accredited by the Universidad de Vic-UCC. Students without university degrees will receive a University Extension Studies Diploma.
Credits: 30 ECTS
School period: From October 20th 2015 to May 2016. Final Project Presentation: June 2016
Timetable: Tuesdays and Thursdays from 19h to 22h
Price: 3480 €
Access: Graduates. Undergraduate degrees in Fine Arts and Design, and those related to the following professional categories: interior design, graphic design, industrial design and arts applied to clothing. Professionals from the sector without specific training but who can demonstrate professional expertise. Applicants will undergo a selection process for acceptance on the course.
Observations: Intensive Spanish course for foreign students willing to apply to the Master degree (optional course). From Sept. 10th to October, 2nd; from Monday to Friday (4h/day) – 395€.
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