Digital transformation involves a challenge for the strategic vision, business development, and adaptation of the team and the culture of organizations. The Postgraduate Course in Digital Transformation of Organizations gives you the strategic and global vision necessary to manage a transformation process going beyond technology or the point of view of a single department.
The Postgraduate Course in Digital Transformation of Organizations prepares you to successfully face the new digital paradigm that affects companies and institutions, both at a strategic and operational level.
Throughout the course, you will identify the changes caused by digitization in society, and how this affects companies and the creation of new business models. You will learn how to develop a digital transformation plan for your organization in the short and long term, and will also learn the main strategies and tools to undertake strategic analysis, project management, business improvement, and cultural change that affects both customers and employees.
All this will come from leading experts in business transformation and digital strategy, and be complemented with real cases of important companies in our country, explained by top-level professionals from their management teams.
Why choose this program
Program focused on multiple sectors
The only training in Barcelona that focuses on the digital transformation process of organizations and businesses, with a global approach and not only focused on internet-based businesses or on a single functional area.
Gain a strategic vision
It provides a global strategic vision of the digital transformation of organizations but which is applicable to different areas and departments, from operations, marketing, communication and human resources to the general management itself.
Learn from leading experts
With an expert teaching staff who have applied these strategies in real digital transformation projects in leading multinational companies, SMEs and public administrations.
Methodology based on real projects
The methodology we use is based on real transformation projects where each student faces challenges and engages in work with professional interlocutors.
Postgraduate course comes highly-recommend by students
Recommended by 100% of the participants on the most recent courses.
The program is based on active participation methodologies.
The Final Postgraduate Project is worked on throughout the course. It is divided into monthly goals to ensure monitoring of each aspect and promotes peer feedback.
Participatory methodologyAt the end of each module, you must provide your personal and critical summary of the main ideas learned, both in the sessions and in the cases presented. This analysis will be put in common using Design Thinking techniques.
Final Postgraduate Project
This is an individual digital transformation project that will be followed by a mentor during the course. The project will be as real as possible and presented to actors with the capacity to execute it. The work will become part of your professional portfolio.
Personalized helpWe will assign you a mentor according to the characteristics of your project. The mentor will act as a guide and challenge your thinking and ideas. They will also help you identify teachers, projects, companies, and activities with which to contrast and enrich your project.
Continuous evaluation: 60%
Project evaluation: 40%
The On-Campus&Live methodology allows you to follow the program in person and also remotely.
In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.
Project-oriented learning and the combination of lectures and active methodologies such as case studies flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.
You will have:
Master's or postgraduate work to learn by doing
A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
Digital resources to achieve transversal skills
Interdisciplinary activities and workshops
Digital resources and audiovisual blocks for online learning
Active methodologies for transferable learning