COURSE LANGUAGE: SPANISH
The Postgraduate Course in Design of Exhibition Spaces is structured around two central axes: cultural exhibition spaces and corporate exhibition spaces, also called commercial spaces. They can be permanent or ephemeral, and their range of presentations is varied, from visitor reception centers, interpretation centers, museums, temporary exhibitions, stands at trade fairs, trademark exhibitions, expo pavilions, etc.
This is the staging of the exhibition space itself, giving it a new dimension and narrative quality, creating and reinventing new liveable environments that communicate content. The space itself is dramatized. The scenography of cultural exhibitions must create narrative spaces as a form of communication and learning, the creation of a plastic narrative against the linearity of the encyclopedic museum exhibition. The corporate exhibition spaces, present in fairs, congresses, etc. they are currently one of the most powerful means of communicating the visual identity and information of brands and companies.
From the teaching point of view, this master's degree aims above all to offer the student the opportunity to approach the work and vision of great professionals of the exhibition scenography, promoting reflection and analysis, learning and enjoying the experience of teachers and collaborators of the course.
The main objectives of the Postgraduate Course in Design of Exhibition Spaces are:
- Acquire theoretical knowledge related to history and current events in exhibition spaces.
- Understand the different types of exhibition spaces: ephemeral, permanent ...
- Generate concepts and solve the diversity of spaces according to the themes to be exhibited and through various resources also applying new technologies.
- Know and apply the specific technical vocabulary to be in tune with the technical team.
- Design exhibition spaces of a cultural nature.
- Deepen in museographic techniques.
- Design shop windows and commercial stands, including the corporate and thematic image.
- Encourage the use of various communication tools to know how to transmit the project.
- Understand the diversity of disciplines that come together in design, such as lighting.
- Introduce yourself in the importance of lighting in exhibition spaces.
Students who complete the Postgraduate Course in Design of Exhibition Spaces will be able to channel their professional career, among other options, to areas such as:
- Design of cultural exhibitions
- Development of stands for fairs
- Window dressing
- Design of advertising campaigns and POP
- Responsible for the image and design of shop windows and scenography in department stores