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Top Postgraduate Certificate Programs in Strategic Marketing

Many students interested in advanced studies elect to pursue a postgraduate certificate. Offered by select United Kingdom universities, postgraduate certificates are comparable to master’s degrees or postgraduate diplomas and may take from six months to four years for completion depending on the field of study.

What is a postgraduate certificate in strategic marketing? Advanced marketing concepts and strategies are two key emphases when pursuing this degree. Students can learn how to develop multichannel marketing campaigns that incorporate traditional advertising, digital marketing, viral campaigns, and other types of integrated promotional efforts. Other areas of study can include consumer behavior, the psychology of making purchasing decisions, public relations and social media management.

Marketing skills are applicable in all aspects of a person’s career and life, whether selling a product or one’s own ideas. Students can learn persuasive writing skills that prompt action by the reader. Project management skills can be applied in many types of careers.

Tuition and fees to complete a postgraduate certificate program can vary depending on the length of the program and whether classes are delivered online or in a classroom setting. The location of the university can also impact the cost of attendance.

Strategic marketing graduates often find very rewarding marketing careers, including vice president of marketing, advertising account director, media buyer or public relations manager. Graduates may also choose positions including product manager, web content manager, event manager, or sales and promotions director. Those interested in consumer behavior may find jobs as a market researcher or vice president of customer service. Other graduates become marketing consultants or CEOs of their own advertising firms.

Strategic marketing degrees may be offered online or in person during classroom sessions. Programs may focus on regional or international marketing depending on the school. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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2 Results in Strategic Marketing

Northpoint Centre of Learning

The task of market research (MR) is to provide management with relevant, accurate, reliable, valid and current information. Competitive marketing environment and the ever ... [+]

Northpoint Centre of Learning

This program is designed and conducted in association with Nielsen, Worldwide leader in Global information and measurement, market research, insights and data on what people watch, listen and buy. The task of market research (MR) is to provide management with relevant, accurate, reliable, valid and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making requires that market research provides sound information. Sound decisions are not just based on gut feeling, intuition or even pure judgment. Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance and control. These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition and social and cultural changes. Another factor in this mix is the complexity of consumers. Market research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. The Northpoint Post Graduate Program in Market Research with our associate and industry leader Nielsen, develops you as an accountable manager and an insights... [-]

India India Online
Request Info
Full-time
11 months
Campus
Instituto Internacional de Marketing - Digital Business School

The Postgraduate in E-Commerce (Promotion & Strategist) brings together all the necessary ingredients to prepare an E-Commerce with guarantee of success. This trainin ... [+]

Electronic commerce in Spain has grown considerably in recent times; around 23% specifically according to the report of the Telecommunication Market Commission

Why the Postgraduate in E-Commerce. Promotion & Strategist?

The Internet offers the possibility of taking our business to a market without borders. The organizations integrate the E-Commerce as a fundamental piece in the development of their projects, and many entrepreneurs make exclusive use of the online platform to publicize and sell products or services.

The Postgraduate in E-Commerce (Promotion & Strategist) brings together all the necessary ingredients to prepare an E-Commerce with guarantee of success. This training will allow you to cover the web business project from conception to evaluation and improvement plan in detail.... [-]

Spain Barcelona Madrid
September 2019
Spanish
Part-time
10 months
Online
Online & Campus Combined