Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom and Britain, is a sovereign state located off the northwestern coast of continental Europe. The two most famous (and oldest) universities are Oxford and Cambridge (often referred to as Oxbridge by many Britons). England also has several other world-class institutions, including several in London (notably Imperial College, the London School of Economics, University College London and King's College London, all are part of London University).

A postgraduate certificate is a fairly short educational program that can be earned by students who already have an associate’s or bachelor’s degree. By completing this academic program, students improve their specialized knowledge, and they may be able to earn more money in their chosen careers.