Compare Postgraduate Certificate Programs in Marketing Research in Asia 2019/2020
A postgraduate certificate can help provide you with a valuable qualification to put you ahead of others in the same field of expertise. Once you have completed your undergraduate degree, a study program developed for your specific line of education can give you more advanced knowledge and experience.
Marketing research generally involves gathering data and analyzing trends to inform business decisions. Students who pursue a program in this subject often find themselves taking economics, statistics and psychology courses along with practical courses on how to present data to executives.
View all Postgraduate Certificate Programs in Marketing Research in Asia 2019/2020
The task of market research (MR) is to provide management with relevant, accurate, reliable, valid and current information. Competitive marketing environment and the ever
Northpoint Centre of Learning
This program is designed and conducted in association with Nielsen, Worldwide leader in Global information and measurement, market research, insights and data on what people watch, listen and buy. The task of market research (MR) is to provide management with relevant, accurate, reliable, valid and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making requires that market research provides sound information. Sound decisions are not just based on gut feeling, intuition or even pure judgment. Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance and control. These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition and social and cultural changes. Another factor in this mix is the complexity of consumers. Market research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. The Northpoint Post Graduate Program in Market Research with our associate and industry leader Nielsen, develops you as an accountable manager and an insights...