Unlike other forms of digital marketing that often use advertisements and SEO strategies to promote a product or service, the field of content marketing explores how the creation of interesting content, such as blog posts, photos, videos, or even playlists, can create brand awareness and increase profits.

A postgraduate certificate is a fairly short educational program that can be earned by students who already have an associate’s or bachelor’s degree. By completing this academic program, students improve their specialized knowledge, and they may be able to earn more money in their chosen careers.