Postgraduate Certificate: Integrated Marketing Communications Campaign
A broad view on how communications principles can be effectively integrated to develop persuasive and powerful messages and incentives for target audiences; how to weave all the marketing communications elements together to create measurable, effective marketing communications campaigns; real-life internal and external communications campaign management.
Participants: Postgraduate students and/or executives in business areas
Timing: Saturday and Sunday from 9:00 a.m. to 4:00 p.m.
- 24,000 Baht per course for Certificate of Attendance (sit- in only with no assignment and exam)
- 30,000 Baht per course for Certificate of Completion (complete requires assignment and exam). Upon the completion of all 12 courses, the students can earn master degree from DPUIC.
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