In today's fast-paced and ever-evolving marketplace, the knowledge and skills gained from an MBA concentration in Marketing can be used to help firms create value for customers. Both national and international aspects of developing, distributing, pricing and promoting brands, products and services are covered in the marketing concentration. Analytic rigor is integrated with creative thinking to leverage effective use of website, social media, and other emerging marketing technologies.
Students enrolled in the Barney School MBA program can earn a Marketing concentration by completing four graduate-level marketing courses (12 credit hours). The four courses will count toward the four elective course MBA requirement. Commonly offered marketing courses include:
- International Marketing
- Marketing Communications
- Product Innovations and Development
- Bargaining and Negotiations
- Market and Competitive Intelligence