Post Graduation in Tourism and Hospitality Management

General

Read more about this program on the institution's website

Program Description

DESCRIPTION

This Post Graduation aims to meet the needs of specialization in emerging areas of the market and provide its participants with advanced theoretical and practical knowledge and skills, in the field of Tourism and Hospitality Management, in the context 4.0 of the Digital Era.

OBJECTIVES

- Framing the overview and trends of the sector in the 4.0 era;
- Raise awareness on key issues of strategic management and project financing in the context of Tourism and Hotels;
- To enable participants to respect ethical, sustainability, and accessibility issues in tourism;
- Develop skills in management and talent leadership in teams;
- Promote the mastery of social media marketing and branding tools;
- Provide students with skills in digital network management and artificial intelligence;
- Develop skills in the process of creation and innovation;

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COURSE CONTENTS

1ST YEAR

- Principles and Trends in Tourism and Hospitality
- Applied Strategic Management
- Social Network Marketing and Branding
- Talent Management and Leadership
- Ethics, Sustainability, and Accessibility
- Artificial Intelligence in Tourism and Hospitality

Last updated Nov 2020

About the School

ISAG - European Business School is a Private Polytechnic Higher Education Institution founded in 1979 and located in the city of Porto. With more than 40 years of history and tradition in Higher Educ ... Read More

ISAG - European Business School is a Private Polytechnic Higher Education Institution founded in 1979 and located in the city of Porto. With more than 40 years of history and tradition in Higher Education, guided by a high quality teaching and an innovative and irreverent position. ISAG was a pioneer in the courses of Management and Tourism in the North of Portugal. ISAG - EBS has been strengthening it´s internationlization strategy, as well as its position as one of the best Business Schools in Portugal. Read less