Professionals to meet the demands of the 21st centuryThe Postgraduate course in Communication and Digital Design aims to train participants to meet the demands of the 21st century, in the areas of communication and digital design. The taught content allows the student to master the concepts involved in the theme and its use as an important tool for companies. The grid of disciplines is based on a curriculum that encompasses the main thematic aspects, culminating in the elaboration of a communication plan and digital design, in which the student applies the theoretical and practical knowledge built in the classes.
Course objectiveTrain participants in the area of communication and digital design to work in organizations of different sizes and sectors, privileging the development of a current market vision that leads to efficient performance and the development of attitudes compatible with the market, in ethics and responsibility .Who is it for?Aimed at recent graduates in any area of knowledge and entrepreneurs who work or need to deepen their knowledge in the area of communication and digital design, aiming to expand their understanding of the needs of companies.Why choose ESPM EAD?Live classesOnly at ESPM, all digital classes in all disciplines are held live, with a scheduled day and time.Academic experienceESPM professors, as well as in our face-to-face courses, have academic experience and also in the executive environment.Interaction with the teacherDuring classes, students can interact with the teacher live on the platform, answering questions and actively participating in the class in real time, simply by activating their camera and microphone.Customize your schedulesIf you prefer or are unable to participate in the live broadcasts, you can still watch the recordings of all classes, which are available on the system for the duration of the course. Thus, you customize your class schedules according to the needs of your schedule.All lessons are recordedEven when participating in the live broadcast, the recordings of each class still remain available in the system for review or consultation by the student until the end of the course.Assessments directly with teachersAll activities and assessments are applied directly by the teachers of each discipline, and not by monitors or intermediaries, a practice that is common in the market.Distance education with proximity between teachers and the class?ESPM does.
ESPM's EAD programs use the resources of the Canvas platform, building a modern and intuitive digital study and learning environment.What you will learnThe grid of disciplines is based on a curriculum that encompasses the main thematic aspects, culminating in the elaboration of a communication plan and digital design, in which the student applies the theoretical and practical knowledge built during the meetings.
The course has a workload of 360 hours, composed of the following subjects:
Business SkillsEnvironment Analysis and Strategies
Principles of FinanceDigital marketingDigital Consumer Behavior
Digital Media I: Display Media and Search Engine Marketing
Digital Media II: Social Media and New Media
E-commerceUser ExperienceEntrepreneurship and Creativity
Information Architecture and Interaction Design
Prototyping and Usability Tests
GamificationCBTCourse Conclusion Paper (TCC)When happens?The web conference classes will be taught live on Mondays and Wednesdays, from 8/26/2020, from 8:00 pm to 9:30 pm, and allow for a more effective and real-time interaction between students and the teacher. If the student is not available to participate in the web conference at the specified time, the student can access the recording of the class later in the Virtual Learning Environment (VLE). Classes are available on the platform until the end of the course.
20h to 21h30
20h to 21h30How are the ratings on Live EAD ESPM?Assessments and final grade in each disciplineThe final grade of each discipline is obtained by carrying out the activities proposed by their respective teacher. These activities will be delivered online, through the virtual learning environment, Canvas.
To obtain approval in each discipline, the student must, at the end of the period, obtain a minimum final grade of 7.0 (seven) and not exceed the established limit of 25% (twenty-five percent) of absences per discipline. In ESPM's Live EAD, non-publication of the discipline's activities is considered missing.Course Conclusion Paper (TCC) OR Applied Conclusion Project (PCA)At the end of the course, the student must complete a Course Conclusion Work (TCC) or an Applied Conclusion Project (PCA), depending on the pedagogical model established by each course. This work will be submitted to an examining board composed by the coordinator and some teachers of the course in question.
For this, it is necessary for the student to attend one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.
More info here.