Post-Graduation in Business Management and Marketing


Program Description

Global marketing vision

The Post Graduate course in Business Management and Marketing aims to prepare professionals to work in the areas of marketing, enabling the student to understand and execute the main marketing activities.


Course objective

Train participants in the marketing area to work in organizations of different sizes and sectors, focusing on the development of a current market vision that leads to efficient performance and the development of attitudes compatible with the philosophy of focusing on the market, ethics and responsibility. At the end of the course the student will be able to understand the different areas of the marketing activity.

Who is it for?

Aimed at recent graduates in any area of knowledge and entrepreneurs who work or need to deepen their knowledge in the marketing area, aiming to expand their perspectives for analyzing business situations.

Why choose ESPM EAD?

Live classes

Only at ESPM, all digital classes in all disciplines are held live, with a scheduled day and time.

Academic experience

ESPM professors, as well as in our face-to-face courses, have academic experience and also in the executive environment.

Interaction with the teacher

During classes, students can interact with the teacher live on the platform, answering questions and actively participating in the class in real time, simply by activating their camera and microphone.

Customize your schedules

If you prefer or are unable to participate in the live broadcasts, you can still watch the recordings of all classes, which are available on the system for the duration of the course. Thus, you customize your class schedules according to the needs of your schedule.

All lessons are recorded

Even when participating in the live broadcast, the recordings of each class still remain available in the system for review or consultation by the student until the end of the course.

Assessments directly with teachers

All activities and assessments are applied directly by the teachers of each discipline, and not by monitors or intermediaries, a practice that is common in the market.

Distance education with proximity between teachers and the class?

ESPM does.

ESPM's EAD programs use the resources of the Canvas platform, building a modern and intuitive digital study and learning environment.

What you will learn

The disciplines grid was set up in order to holistically address all the main concepts of marketing work in order to enable a global view of the activity.

The course has a workload of 360 hours, composed of the following subjects:

  • Analysis of Environments and Strategies
  • Human Factor
  • Marketing Principles
  • Principles of Finance
  • Big Data Analitycs
  • Consumer Market Analysis
  • services
  • Products and Brands
  • Marketing Communication
  • Digital communication
  • Price Formation
  • Distribution and Sales
  • Course Conclusion Paper (TCC)

When happens?

The web conference classes will be taught live on Mondays and Wednesdays, from 8/26/2020, from 8:00 pm to 9:30 pm, and allow for a more effective and real-time interaction between students and the teacher. If the student is not available to participate in the web conference at the specified time, the student can access the recording of the class later in the Virtual Learning Environment (VLE). Classes are available on the platform until the end of the course.


20h to 21h30


20h to 21h30

How are the ratings on Live EAD ESPM?

Assessments and final grade in each discipline

The final grade of each discipline is obtained by carrying out the activities proposed by their respective teacher. These activities will be delivered online, through the virtual learning environment, Canvas.

To obtain approval in each discipline, the student must, at the end of the period, obtain a minimum final grade of 7.0 (seven) and not exceed the established limit of 25% (twenty-five percent) of absences per discipline. In ESPM's Live EAD, non-publication of the discipline's activities is considered missing.

Course Conclusion Paper (TCC) OR Applied Conclusion Project (PCA)

At the end of the course, the student must complete a Course Conclusion Work (TCC) or an Applied Conclusion Project (PCA), depending on the pedagogical model established by each course. This work will be submitted to an examining board composed by the coordinator and some teachers of the course in question.

For this, it is necessary for the student to attend one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.

More info here.

Last updated Aug 2020

About the School

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, ... Read More

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, formando profissionais preparados para o futuro. Read less
São Paulo , São Paulo , São Paulo , Rio de Janeiro , Rio de Janeiro , Porto Alegre , Florianópolis + 6 More Less