Specialist Diploma in Visual Communication (Graphic Design)

Graphic Design | Print Media | Branding

Course Information

This is a 1-year part-time Specialist Diploma in Visual Communication (Graphic Design)

Certification: Specialist Diploma in Visual Communication (Graphic Design) issued by First Media Design School

Next Course Commencement Date: October 2019

Course End Date: Dec 2020

Pre-requisites

  • Singaporeans / PRs, 21-year-old and above*
  • Min. N level qualification with a pass in English
  • Computer Literate (Basic Microsoft Office skills)

Course Outline

Module 1

Conceptual Thinking Using Design Thinking Methodologies

At the end of the module, learners will be proficient to manage an effective brainstorming session through the right deployment of correct techniques to generate effective ideas in the workplace.

Module 2

Idea Generation Techniques

This module is crafted to arm participants with industry proven design generation techniques commonly practised today. Apart from idea generation techniques, participants will also learn industry standard design processes to enhance work efficiency and to have a better grasp of day to day operations of marketing design.

Module 3

Graphic Design Essentials (Adobe Photoshop)

This programme will guide participants through the use of Adobe Photoshop and its uses in developing 2D visuals for marketing and advertising purposes. Through numerous exercises, participants will get hands-on experience with Adobe Photoshop and its functions. At the end of the module, learners are required to conceptualise and execute a series of creative marketing collaterals as part of a promotional campaign.

Module 4

Graphic Illustrations & Design Fundamentals (Adobe Illustrator)

Through the use of packaging design techniques as a teaching platform, participants will be able to transfer their knowledge onto various mediums, mainly Packaging design, as well as posters, web-based collaterals and much more. Participants will learn the use of Adobe Illustrator and its various applications in real-world projects. This module also teaches the theory and fundamentals behind the effective design and its uses in today’s business environment.

Module 5

Art Direction & Videography

In this module, you will learn the fundamentals to shoot and edit short clips and images. Some of the things you will learn include art direction theory, image depth-of-field, image composition, film planning and many more. This module will be conducted via indoor and outdoor shooting activities and group projects.

Module 6

Mixed Media Arts & Design

Learn the uses of various mediums and create works of art in this specially crafted mixed media drawing programme. Get your creative juices flowing and learn how to draw using pencils, watercolour and many more! At the end of the module, participants will be able to better understand the uses for each medium and develop a keen eye for design.

Module 7 & 8 (bundled)

Publication & Typography (Print Media

Gain insights into the workings of effective publication designs and production strategies through the understanding of layout fundamentals and Adobe InDesign software.

Learn to develop eye-catching print media covers to attract the right audience and engage your customers.

Participants will learn basic principles of layout for various print mediums, developing their own typefaces and understand the balance of text and media within prints. Throughout the programme, participants will be exposed to various publication & typography techniques, styles and common problems and solutions encountered by designers today.

Module 9

Integrated Marketing Communications

Learn about the basics of Above-The-Line and Below-The-Line Marketing.

You can develop a multi-channel integrated marketing communication campaign through the strategic use of market analysis, marketing channels and campaign management to effectively roll out a streamlined and coherent communication strategy.

Module 10

Portfolio Building

Students will learn how to build a portfolio for Graphic Design. Students will also be guided by our mentors in regards to preparing for their Final Major Project.

Career Outcomes

Upon successful completion of our Specialist Diploma in Visual Communications (Graphic Design), you can aspire to have an exciting career as a:

  • Art Director
  • Creative Director
  • Photo Editor
  • Film & Video Editor
  • Book Designer
  • Packaging Designer
  • Graphic Designer
Program taught in:
  • English

See 3 more programs offered by First Media Design School »

Last updated August 21, 2019
This course is Campus based
Start Date
Oct 2019
Jan 2020
Duration
15 months
Full-time
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