PMD - Marketing

General

Program Description

The goal of the program is:

to show the influence and role of the marketing decisions in increasing total business value.

The program is for:
-business owners and top managers of medium-sized enterprises and higher;
-heads of marketing departments;
marketing managers.

All program courses are integrated by single philosophy which is based on the most progressive approach to business organization, recognized by world’s business community — marketing orientation towards increasing business value.

The program is based on using “MARKSTRAT®“ computer simulation, as major instrument, which enables the participants to see the direct influence of marketing decisions on business value. Besides, the program uses a range of innovative technologies for teaching business courses, including business simulations, case studies, group discussions etc.

The program consists of the following courses:

- Marketing
According to the business value creation concept, within the framework of the course the participants study the latest world approaches to marketing that have been adapted to Ukrainian companies’ requirements.

- Strategic marketing / MARKSTRAT®
Strategic marketing simulation, whose participants act as top managers of the company, that has been operating in the competitive market environment for 7—12 years.
In the process of the simulation the participants can see the influence of marketing actions on company value and acquire practical skills.

- Marketing research
The course provides the knowledge of objectives, ideology, structure and methods of marketing research and defines its place in company’s market activity.
The participants of the program learn marketing environment research and analysis techniques as well as techniques of contractors’ selection for conducting marketing research, marketing research management organization and analysis of obtained information.

- Business economics
Review of contemporary macro- and microeconomic processes and concepts that form the methodological basis for further understanding of business value creation concept.

- Financial aspects of company value
Financial management organization in the company aimed at increasing business value. Identifying company value key components.
Interrelationship among company value components.

Professors’ consulting activity experience brought about the structure of the program based on combination of the latest theoretical approaches with practical needs of Ukrainian business community.

Within the framework of the program the participants will have the opportunity to communicate with invited top managers of leading Ukrainian companies famous for their successful marketing projects.

Upon completion their studies the participants receive state certificate of professional development and MIM-Kyiv certificate.

Admission conditions: Admission is based on the open competition according to the results of documents selection and individual interview.

Program format: Friday from 17.30 to 21.30 and Saturday from 9.00 to 17.00 twice a month

Last updated Jan 2018

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About the School

What does studying at a business school mean? To say the least, it means acquiring formal knowledge; not any business school can educate a person or, moreover, induce one to something. It can just pro ... Read More

What does studying at a business school mean? To say the least, it means acquiring formal knowledge; not any business school can educate a person or, moreover, induce one to something. It can just provide knowledge. It can form system vision of one’s own business, boost new thinking and new development strategies. It can be the site which intensively accumulates collective experience, where new approaches to business management arise and new contacts are established. Business education phenomenon also means involving a person into the community of people sharing the same ideas, the community of high-fliers who are aware of challenges of their time and strive for personal development. It is this community that shapes the creative environment, provoking original ideas, selecting and testing mechanisms for their successful implementation. It is at a business school that partnership network between business and an educational institution is created and becomes a platform for discussing and testing new business strategies, employing efficient tools to enhance business competitiveness. At MIM-Kyiv versatile partnership and comprehensive ties are promoted through the community of alumni the number of which is over 1500 (MBA program). Many of them are the heads of well-known domestic and multinational companies. Forming a system vision of business and strategies for its development as well as mechanisms and tools for efficient achievement of company’s major objectives is a guaranteed outcome of studying at MIM-Kyiv which, in fact, is a challenge to conventional organizational business culture. The MBA program at MIM-Kyiv is based on philosophy and methodology of competitiveness which embraces the whole period of studying. Together with Ukrainian business, we are considering the ways of entering new markets, launching new ideas, reaching new levels of business development. And we focus on those who are aware of these novelty trends. MIM-Kyiv being scientific and practical business school creates a new vision for the civilized development of Ukrainian entrepreneurship and its integration into world economy. We are looking ahead saying, that efficiency of our business is being measured not only in financial terms but more and more in terms of its impact on the society, on the social and ecological environment. The evidence of this is implementing the principles of socially responsible business – the global initiative of the UNO. The near future will witness that without observing these principles the growth of quality results neither of a separate enterprise nor that of the country as a whole is possible. History The International Management Institute (MIM-Kyiv) was established in 1989 at the initiative of Bohdan D. Hawrylyshyn, a prominent scientist, philosopher and public figure.It was a joint venture of the International Management Institute, Genera (later IMD) Switzerland, one of the best business schools in Europe, and the Institute of Economics of the Academy of Sciences of Ukraine. It was the first business school in CIS countries and it started in Kyiv! Since then “the first” has been steadily attributed to MIM Kyiv, to its story of success. To be the first always implies responsibility. To determine and establish new trends and standards is the rule for MIM-Kyiv. Read less