This Postgraduate program in Marketing Management for Luxury Tourism is designed for graduates and professionals wishing to fast track their career in marketing management for the hospitality industry. The program aims to provide the expert knowledge and perspective required by professionals and directors in the global and dynamic environment of tourism by understanding the impact of new technologies and new trends.
Preparing students to lead marketing projects and develop strategies, the program focuses on acquiring skills and knowledge aimed at: - High class segments - Exclusive services - Premium products - Reputable brands
This postgraduate marketing diploma consists of six months of full-time study, followed by a three-month off-campus case study and a three-month internship. The internship and case study may be carried out simultaneously.