One Week Streetwear and Brand Drop Culture Course


Program Description

This one-week intensive course offers an exciting opportunity to gain insights and knowledge of how streetwear has gained its important position within the fashion retail industry.

The market has expanded at a fast pace in recent years, with streetwear also moving into the luxury space. Bain & Company recently estimated the market will be worth $425 billion globally by 2025, therefore opportunities within this market are there for the taking; but how do you get to those opportunities? And once you get them, what do you do? Understand how to identify your customer, how they shop, and how to create a collection that will create hype and gain credibility. 

The programme includes lectures, seminars, problem-solving workshops and case studies covering the following topics:

  • Overview of the history of streetwear;
  • The evolution of streetwear into the luxury market place;
  • Streetwear styling;
  • Introduction to creative business planning;
  • Consumer behaviour and the streetwear customer;
  • Branding and brand development for streetwear;
  • Creating a stand-out streetwear collection;
  • Using social media to launch and build a brand;
  • Brand collaborations and drop culture.

With sessions delivered by industry professionals, guest speakers and academic experts.

Whether you aspire to start your own brand, want to work for a brand, or are interested in styling or designing, or just a huge lover of streetwear, this course is for you.

At a glance

  • Duration: 1 week
  • Location: Soho, London
  • Overall course fee: £894 (including VAT)
  • Course dates: March 2021 TBC

After a day of flying drones and exploring outside of the city, my friends told me about this awesome bridge that I’ve never been to. Tunnels are one of my favorite locations to shoot in so we headed there immediately. My friend Sanjeev told me that he used to do parkour back in the day so I knew that I had to incorporate some movement into this scene.

Further information

There are 24 places available on each course, and each place is allocated on a first-come, first-served basis. Please note that your place is not confirmed until we have received the full tuition fee upfront.

Before you book, please ensure you have read our Terms and Conditions, including our cancellation and refund policy.

Students can expect to attend class Monday to Friday, from 10 am to 5 pm.

Your campus

Condé Nast College is situated in a state-of-the-art building in the heart of Soho, London’s creative and cultural hub. The area is home to numerous film, fashion and media houses providing unrivalled opportunities for professional networking and cultural experiences. The College is a 10-minute walk from the headquarters of Condé Nast International, as well as Vogue House, which our students visit as part of their exposure to the professional world.

Who teaches at the Condé Nast College of Fashion & Design?

During your course, you will be taught by a range of our academic staff as well as industry guests and visiting lecturers.

Course Leader - Lisa Mann

Lisa is an award-winning academic with 14 years’ experience teaching across BA and MA fashion courses at a number of British universities. She has a first-class BA degree in Fashion Promotion and an MA in Creative Practice. Lisa’s specialist subjects include fashion business, management/marketing, branding, retail innovation, entrepreneurship and creative enterprise.

Lisa is the founder of Re:So, the first-ever permanent student retail enterprise to open in Britain. She was awarded the UK Higher Education Enterprise Educators Award and the BCSC Purple Pip Award for Community Collaboration, and it is still open and trading today.

Lisa is currently researching a PhD about the experiences of emerging designers in the fashion industry.

Admissions and entry criteria

Entry Requirements

There are no formal entry requirements but applicants must be 18 years or older by the start of the course and have a good level of English.

English language requirements

There are no formal English language requirements for this course. However, if you are a non-UK student and English is not your first language, we recommend you have an Academic IELTS score of 5.5 or be able to use English at this level before commencing your studies. It is your responsibility to ensure you will be able to participate fully in a qualification delivered and assessed in English.

How to apply

You can apply via the application form on our website.

There are no application deadlines, however, places are allotted on a first-come, first-served basis.

If you are accepted on to the course, you will be required to pay the full fee in advance in order to secure your place.

A career in fashion

Employability and preparation for the industry are at the heart of all our courses. Our aim is to effectively prepare our graduates for successful careers in fashion, media and the wider creative industries.

The Condé Nast College of Fashion & Design offers unparalleled industry links and brand partnerships to allow students to engage extensively with the professional world before they graduate. Work experience and internship opportunities are offered to our students on a competitive basis.

The College provides extensive careers support and makes appropriate introductions and recommendations for our students with one-to-one meetings and through our industry-speaker series – past speakers have included Victoria Beckham and Edward Enninful.

Our careers team is able to advise students on further study, employment opportunities, internships, placements and relevant projects, offering a professional service tailored to individual talents, skills, aspirations and needs.

Our careers advisors hold workshops on CV-writing, portfolio presentation, job-search skills and interview techniques, and we support our alumni well beyond graduation.

Please note that one-to-one career guidance and alumni support is not available for our summer, one-week or weekend courses, however, we do offer careers workshops and general advice.

Last updated Apr 2020

About the School

The Condé Nast College is an important starting point for those who want to be tomorrow’s stars of the fashion industry. With outstanding resources, modern facilities and access to experts from the wo ... Read More

The Condé Nast College is an important starting point for those who want to be tomorrow’s stars of the fashion industry. With outstanding resources, modern facilities and access to experts from the worlds of fashion, style and luxury, the College prepares its students to work in all areas of this exciting and innovative industry. Read less