This one-week intensive course provides a broad introduction to the business of fashion. The key characteristics of the fashion industry and the unique way fashion are marketed will be examined with reference to both physical and digital consumer experiences.
About the Course
The programme includes lectures, seminars, problem-solving workshops and case studies covering the following key topics:
- Principles of Marketing
- Fashion buying and distribution
- Global retailing and emerging markets
- Public relations
- Brand communication
- New business development
This course is suitable for anyone interested in how the fashion business works and would also be a useful taster for those considering studying fashion business in the future.
Please note that your place on the course is not reserved until we have received the full tuition fee, which must be paid in full and upfront.
Please ensure you have read our Terms and Conditions and understand our cancellation and refund policy prior to booking.
Students can expect to be in classes from 10 am to 5 pm Monday through Friday.
Applicants for these courses must be 18 years or older to enrol, and non-native English speakers are required to be proficient in written and spoken English.
Places on the one-week courses are allocated on a first-come, first-served basis, provided individuals meet the age and language requirements.