Meeting & Events Management

Florida Atlantic University - Executive Programs - College of Business

Program Description

Meeting & Events Management

Florida Atlantic University - Executive Programs - College of Business

A Training Program Overview

Tens of billions of dollars are spent on the estimated 20 million meetings called to order every business day. Many businesses as well as associations are realizing the importance and effectiveness of sponsoring meetings, conferences and special events that are professionally planned and executed.

This comprehensive curriculum is based on the Convention Industry Council's guidelines for the 27 meeting planning functions. Learn the language of meeting planning, discover the major responsibilities of a planner, and learn how to get a solid return on investment and handle logistics and negotiations. The program provides training for career development in this exciting field.

Who Is This Program For

- People already in the field who are seeking more professional training
- Individuals who plan meetings for their associations, organizations, or corporations
- Individuals just entering the meeting planning field
- Hotel conference, sales and catering personnel
- Trade show planners, DMCs and all those who interact with meeting planners
- Travel agents

Program Structure

Session 1: Meeting Planning Fundamentals

The first session focuses on practical steps for planning and conducting meetings, events, and conventions that meet the needs and objectives of the participants. Class members will be introduced to the industry, examine a number of resources in the field, interact with industry suppliers and learn how to budget.

Session 2: Site inspections and Room Set-ups

This session covers site selection, featuring a behind-the-scenes tour of local meeting facility. Topics include how to evaluate meeting sites and establish relationships with hotel and convention management. Participants will learn how to make initial contact, which key questions to ask, how to evaluate what they see, and how to determine whether a site will satisfy the needs of the organization or client.

Session 3: Contracts, Negotiations and Budgets

This class will show you how a well-designed contract limits the legal and financial risks for both a hotel and the customer while creating a positive relationship. This class will also teach students the basics of sales negotiation skills.

Session 4: Promotions, Marketing & Meeting Protocol

This is a two-part session. The morning session covers promotion and marketing. The objective of this session is to learn and understand the overall concepts of promotion and marketing within the context of planning an event in the world of the professional meeting planner. The afternoon session covers meeting protocol in various event scenarios including board meetings, general sessions and formal social receptions. Topics include how to determine appropriate room settings, managing receiving lines, proper introduction, flag protocol, placement of flatware and the fundamentals of business etiquette.

Session 5: Meeting Management Technology

This session will tackle the daunting, ever-changing world of technology and how it applies to the meeting and event professionals. Topics included in this session: Meeting Professional's Usage of Technology Software Applications Planner's Guide to Internet Access Researching on the World Wide Web On-Line RFP's Meeting Websites & Functionality Web Registration Tools * Virtual Conferencing

Session 6: Special Event Logistics

This session explores the full range of activities and details related to planning a special event. The discussion will cover concept and theme development and event management. This class will offer participants a unique opportunity to interact with professionals in this very specialized planning field.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
5 weeks
799 USD
Start date Sept. 2017
USA Boca Raton, Florida
Application deadline Request Info
End date Request Info
Duration 5 weeks
Price 799 USD