The main task of this Masters is to provide the required knowledge and skills to prepare and organize exhibitions and art events and to programme cultural events in all their steps from the first drafting to the management of the technical organisation aspects such as the co-ordination of human resources and collaborators.
The management of art and cultural events is a rapidly growing field within the service sector not only for its recreational qualities, but also for its power of communication and for its relationship with cultural heritage stakeholders. In order to create some more innovative and appealing events, applicants are expected to develop new and advanced skills in terms of marketing, communication and management strategies and to deepen their knowledge in the fields of History of Art, Museology, Museography and Fund Raising.
The main task of this Masters is to provide the necessary knowledge and skills to prepare and organize exhibitions and art events; in designing cultural events, from the first drafting to the management of the technical organisation aspects such as the co-ordination of human resources and collaborators. In order to achieve this goal, the Masters equips students with a practical and experienced approach to the sector’s problems and working dynamics. Students are expected to work as a team to organise a real project for example an art exhibition.
The professional profile defined by this course is that of a manager with a high level of cultural experience and with good specific knowledge which covers various types of art skills and resources such as the history of museums and problems related to management and organisation, including staff, human resources and information skills and technologies.
They will also be able to recognise and to cover the various changes and innovations of the cultural sector. Students will be able, at the end of the course; to identify and select the exhibition premises, to choose the right type of management for museums and cultural institutions Students will have the skills to manage cultural events; from the first drafting to the budget plan, the marketing and advertising campaign and other aspects of technical organisation including European Commission fund raising research and the understanding of current sector laws and regulations regarding event activities.
Educational Training, Term Dates and Location
First session (11 May 2015 – 20 November 2015): Theoretical sessions, laboratory sessions, technical visits, practical training, conferences and technical meetings, seminars, guest lecturers, research and documentation, intermediate checking and evaluations. Project Workshop finalised at the creation, the organisation and the promotion of a cultural event.
Second session (23 November 2015 - 15 April 2016): at least a 4 months practical internship with a possible extension in Italy or abroad. Final exams.
This Master is reserved to:
- Italian graduates of the “vecchio ordinamento didattico” (before the University reform act of the Academic Year 2001/2002) in “Letter”, History and Conservation of Cultural Heritage, Cultural Heritage Technician, Architecture and similar.
- Italian graduates of the “nuovo ordinamento didattico” in all the degrees included in the following list: Science of Cultural Heritage, Technologies for Conservation and Restoration of Cultural Heritage, Conservation and Restoration, History of Art and similar. Science of Tourism applied to Cultural Heritage, Economy of territorial Tourism, Communication and Management of Art and Culture Markets and similar;
- International graduates in equivalent degrees coming from international universities. Please be aware that this course is taught in Italian. A B2 level in the European Common Framework is required before beginning the course. Language support is availble during the course. Please contact the Secretariat for advice about intensive Italian language programmes.
- Graduates in other degree courses, with previous the advance approval of the Scientific Committee.