The aim of the course is to provide theoretical and practical knowledge to work in the design of routes, equipment, installations and experiences for the enjoyment of cultural heritage with a specific focus on the area of museums.


There is a process of "democratization" of culture in progress in most European countries, the increasingly widespread use of interactive technology and personal devices. The same need is apparent for renewal and maintenance of the "cultural industries", and have contributed to the demand for new trends and strategies in cultural heritage. The design of museum spaces in the new cultural landscape will require professionals with soft and interdisciplinary skills, which combine classical culture with the knowledge of the new tools and new technologies, capable of designing immersive experiences and hypermedia.


The aim of the course is to provide students with the theoretical and practical knowledge to be able to work in the design of routes, equipment, installations and experiences for the enjoyment of cultural heritage focusing in the area of museums. In particular, the training process, characterized by a strong interdisciplinary approach between architecture, design and communication of traditional and multimedia and is able to provide useful knowledge to the management and to utilize the skills involved in the development of complex projects.

Professional Profile

The course trains professionals to be able to design, plan and manage courses, exhibitions and installations of cultural heritage in museums and further afield. A figure in a position to intervene in the formal definition, semantics, technique and technology of a museum exhibition that focuses on the relationship between the space and users.

The student's expertise will also cover visual communication and media as well as the large variations of interactive design and hypermedia. This profession will be able to work as a freelancer or within a company, developing the ability to integrate into working in groups for the realization of complex projects.

Training, Times and Location

First Phase (11 May 2015 - 20 November 2015): lectures, design workshops , practical exercises, visits to companies in the sector, lectures and talks by experts, seminars, research and documentation, audits and evaluations. Design workshop for the design of a museum exhibition.

Second Phase (23 November 2015 - 30 April 2016): at least 4 months of internship, with the possibility of extension, in either Italy or abroad. Followed by final exams.


The Masters is reserved to:

  • Graduates of the old teaching system (pre- university reform of AA 2001-2002 ) in Literature, History and Preservation of Cultural Heritage, Operators for Cultural Heritage and Architecture
  • Graduates of the new teaching system in all the degrees in the class of Cultural Heritage, Communication Design, Graphic Design and Visual Communication. Also to graduates in Science of tourism for the Cultural Heritage in Economics and Business Management, Communication and Management in the Markets of Art and Culture.
  • Graduates in all other degree programs , subject to evaluation by the Scientific Committee.
  • Graduates from the Academy of Fine Arts, DAMS and Music Conservatories and professionals.
  • Access is also possible for students who have achieved an equal qualification with international universities. Please be aware that this course is taught in Italian. A B2 level in the European Common Framework is required before beginning the course. Language support is availble during the course. Please contact the Secretariat for advice about intensive Italian language programmes.
Program taught in:
  • Italian

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