Marketing & Business 4.0 Summer Program


Program Description

The 2020 UVic-UCC International Summer Programs have been cancelled due to the COVID-19 health crisis

Due to the ongoing coronavirus situation, UVic-UCC Summer Programs have been postponed for next year 2021. Our highest priority is the safety of students, instructors, and staff. We sincerely apologise if we have caused any inconvenience. For further information or questions, please contact

The University of Vic – Central University of Catalonia offers a two-week summer program on Marketing & Business 4.0 in Barcelona. The program focuses on the following: Evolution of strategic marketing from the beginning right through to latest trends; learning how to build experiences that link with the consumer emotions through real case studies and projects; and interpreting large amounts of data for the introduction of new upcoming products.

Aimed at

Our program is addressed to undergraduate students from Business, Management, Marketing and Advertising fields of study, even though other related backgrounds might be considered.

Furthermore, students should have a good command of English at the bachelor´s and master´s levels.


2 weeks (6 ECTS, 3 USC)

  • Program dates: not available
  • Accommodation dates: not available

Tuition Fees

2 weeks Fee U. Partner discount What's included?
Accommodation and Breakfast 2.385€ 10% 2.147€ tuition, accommodation*, breakfast, airport meet and greet**, welcome dinner, cultural program
Half Board 2.620€ 10% 2.358€ tuition, accommodation*, breakfast, dinner, airport meet and greet**, welcome dinner, cultural program

*Accommodation: shared double room
For individual room: an extra fee of 325 €

**Meet and greet at Barcelona-El Prat Airport 

126884_photo-1517245386807-bb43f82c33c4.jpg Headway / Unsplash


Credits: 6 ECTS, 3 USC

The program is divided into four parts:

  • Module 1: Evolution to Marketing 4.0
  • Module 2: Sensitive Marketing
  • Module 3: Experiential Marketing
  • Module 4: Big Data applied to Product Launching

Program Highlights

Core sessions

This program has been developed together with executive managers from multinational leading companies and responds to the current demand of the labor market. Upon completion of the program, you will have obtained a clear competitive advantage. Therefore, giving you the ability to apply your knowledge with immediate effect.

Faculty with industry experience

You will have the opportunity to learn not only from professors but also from business leaders and professionals with expert analysis within their respective fields.

Coaching methodologies

The program is divided into modules, company visits, group works and case studies. Our coaching methodology is based on real case studies. This is to enable you to study with detail in order to enhance and develop your skills. Modules and projects within will run in small-sized groups.

Company visits

To get a deeper and further understanding of different working strategies, you will get the chance to visit four different companies. Whilst exploring the companies, you will have the opportunity to ask questions and talk to managers/professionals directly in person.


After successful completion of the Summer Program, you will receive a certificate and credits which can be further transferred to higher educational institutes and business schools.

Free-time activities

Alongside the academic side of the program, we also offer free time so that you get the chance to explore the wonders of the great Barcelona city and its surroundings. This will include city tours and a cultural program free of charge.


You will be provided with shared double rooms. For individual double rooms, there is an extra fee.

Trips included

  • Gothic Quarter (Barcelona city)
  • FC Barcelona Museum and Stadium
  • Sagrada Familia
  • Girona city
  • Costa Brava (Meals not included)

126834_photo-1522071820081-009f0129c71c.jpg Annie Spratt / Unsplash

General admission requirements

For acceptance on a Study Abroad program you need to:

  • Be currently enrolled at a higher educational institution
  • Have sufficient ability in the program's language of instruction (level B2 for courses taught in English).


Individual enrolments

(please read carefully the information below before completing the application process)

  • Fill in this Application Form.
  • Payment of the application fee of 650€. Use the button in the bar at the top "Add to cart".
  • Send these required documents:
    • Completed Application Form.
    • A copy of your Passport.
    • A copy of a certificate that you are currently enrolled at a higher education institution or university.
    • Academic Records.
    • A copy of a certificate confirming your level of English (not required for students whose mother tongue is English).
    • Confirmation of application fee payment (650€)* *screenshot of the payment confirmation page.

Please send the application form to

  • When we receive your application, we will check that you meet the requirements for the course and contact you by email.
  • Once you have been accepted in the course (April 2020), we will send instructions on how to finish the enrolment to the program and pay the remaining balance (by mid-May 2020).
  • When you have paid the fees, we will send you a letter of acceptance so you can apply for a visa, if necessary.
  • At least one month before the course is due to start you should send a copy of your medical and accident insurance policy.

Group enrolments

Talk to your Academic Coordinator or International Office at your home University.

Follow our Instagram account to keep up on our Study Abroad Programs! @uvic_studyabroad

Last updated Apr 2020

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About the School

Universitat de Vic - Central University of Catalonia emerged from a regional and citizens’ initiative to continue with a university tradition that goes back to the Middle Ages. UVic-UCC is a public un ... Read More

Universitat de Vic - Central University of Catalonia emerged from a regional and citizens’ initiative to continue with a university tradition that goes back to the Middle Ages. UVic-UCC is a public university under private management. Read less