The Associate of Applied Science in Marketing is a two-year degree for students who intend to seek employment upon graduation rather than transfer to a university. Level I certification exposes students to fundamental marketing concepts. Level II certification provides more in depth marketing content. Career areas may include: office manager, assistant personnel manager, wholesale and retail sales, service manager, warehouse manager, assistant purchasing agent, media specialist, and real estate salesperson.
The Associate of Applied Science degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Prerequisites and Tuition
The student will need to demonstrate proficiencies in reading, English, and mathematics based on the COMPASS assessment test, ACT or SAT scores, or by taking the recommended/required classes. Some of the courses in this curriculum have specific prerequisites.
Minimum TOEFL or IELTS Score: 61 IBT or 6.0
Tuition: 12,700 USD
General Education (GE) Courses
In order to graduate with a college degree, all students are required to take certain general education courses. These include PSYC100 First Year Seminar, ENGL101 English Composition I, MGMK135 Human Relations and Supervision or COMM213 Interpersonal Communication, and CSIS100 Computer Concepts and Applications. Other general education electives may be required to meet degree requirements.
Program Core Courses
MGMK101 Intro to Business, CSIS100 Computer Concepts and Applications, ACCT108 College Accounting, MGMK132 Principle of Salesmanship, and MGMK136 Marketing are core requirements for this degree.
Program Elective Courses
Several electives are available in Marketing/Management, Accounting, Computer Science, and Office Technology.
All program outcomes are included in Level I certification. Level II certification synthesizes and applies these program outcomes.
- Describe the importance of conducting an environmental scan and/or a SWOT analysis as related to proactive planning.
- Contrast differences that exist between consumer and organizational buying behavior.
- Evaluate methods for identifying market segments and targets.
- Explain the product life-cycle concept and relate a marketing strategy to each stage.
- Discuss several pricing strategies.
- Explain what is meant by a marketing channel of distribution.
- Describe factors considered by marketing executives when selecting and managing a marketing channel.
- Evaluate the unique characteristics of each promotional mix element.
- Discuss the main elements of the personal selling process.
- Explain the relationship of supply to demand as related to pricing