Marketing

General

2 locations available

Program Description

The Associate of Applied Science in Marketing is a two-year degree for students who intend to seek employment upon graduation rather than transfer to a university. Level I certification exposes students to fundamental marketing concepts. Level II certification provides more in depth marketing content. Career areas may include: office manager, assistant personnel manager, wholesale and retail sales, service manager, warehouse manager, assistant purchasing agent, media specialist, and real estate salesperson.

Accreditation

The Associate of Applied Science degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Prerequisites and Tuition

The student will need to demonstrate proficiencies in reading, English, and mathematics based on the COMPASS assessment test, ACT or SAT scores, or by taking the recommended/required classes. Some of the courses in this curriculum have specific prerequisites.

Minimum TOEFL or IELTS Score: 61 IBT or 6.0

Tuition: 12,700 USD

General Education (GE) Courses

In order to graduate with a college degree, all students are required to take certain general education courses. These include PSYC100 First Year Seminar, ENGL101 English Composition I, MGMK135 Human Relations and Supervision or COMM213 Interpersonal Communication, and CSIS100 Computer Concepts and Applications. Other general education electives may be required to meet degree requirements.

Program Core Courses

MGMK101 Intro to Business, CSIS100 Computer Concepts and Applications, ACCT108 College Accounting, MGMK132 Principle of Salesmanship, and MGMK136 Marketing are core requirements for this degree.

Program Elective Courses

Several electives are available in Marketing/Management, Accounting, Computer Science, and Office Technology.

Program Outcomes

All program outcomes are included in Level I certification. Level II certification synthesizes and applies these program outcomes.

  1. Describe the importance of conducting an environmental scan and/or a SWOT analysis as related to proactive planning.
  2. Contrast differences that exist between consumer and organizational buying behavior.
  3. Evaluate methods for identifying market segments and targets.
  4. Explain the product life-cycle concept and relate a marketing strategy to each stage.
  5. Discuss several pricing strategies.
  6. Explain what is meant by a marketing channel of distribution.
  7. Describe factors considered by marketing executives when selecting and managing a marketing channel.
  8. Evaluate the unique characteristics of each promotional mix element.
  9. Discuss the main elements of the personal selling process.
  10. Explain the relationship of supply to demand as related to pricing
Last updated Jan 2018

About the School

Hello and Welcome to Neosho County Community College (NCCC), home of the "Panthers"! We are a two-year institution offering Associate Degrees. We can offer you a safe, hometown environment where your ... Read More

Hello and Welcome to Neosho County Community College (NCCC), home of the "Panthers"! We are a two-year institution offering Associate Degrees. We can offer you a safe, hometown environment where your individual needs and goals can be achieved. Our International population is small, but growing. We currently have international students representing twelve different countries and have had former international students who transferred to Harvard, the Art Institute of Chicago, and other credible four-year institutions. Read less
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