Marketing Communication Workshop

Convertas

Program Description

Marketing Communication Workshop

Convertas

About

This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.

The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops.

Program outcomes

  • Describe the field of marketing communication and explain the characteristics of successful campaigns Exercise well-rounded knowledge of event concepts and strategies to optimize visibility of brand or company image.
  • Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses.
  • Apply insights and skills needed to manage special marketing communications issues and create successful solutions.
  • Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment.

More information at https://convertas.org/

This school offers programs in:
  • English


Last updated August 1, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2018
Sept. 2018
Duration
Duration
5 days
Price
Price
Information
Deadline
Locations
Malaysia - Kuala Lumpur, Federal Territory of Kuala Lumpur
Start date : Jan. 2019
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Turkey - Istanbul, Istanbul
Start date : Sept. 2018
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United Arab Emirates - Dubai, Dubai
Start date : Sept. 2018
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United Kingdom - London, England
Start date : Aug. 2018
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End date Request Info
Dates
Aug. 2018
United Kingdom - London, England
Application deadline Request Info
End date Request Info
Sept. 2018
United Arab Emirates - Dubai, Dubai
Application deadline Request Info
End date Request Info
Turkey - Istanbul, Istanbul
Application deadline Request Info
End date Request Info
Jan. 2019
Malaysia - Kuala Lumpur, Federal Territory of Kuala Lumpur
Application deadline Request Info
End date Request Info