This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.
The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops.
·Identify and understand the credit needs of different strata of the society so that relevant schemes can be evolved
·Appraise the credit needs of micro businesses and to design an appropriate mechanism for satisfying these needs.
·Work out the means for effective credit delivery and recovery
·Formulate strategies which would increase the flow of credit to the poor and ensure sustainability
·Evolve a monitoring system for proper utilization of finance
·Discuss about the concepts and principles of microcredit
·Assess the state of microcredit in their respective countries
·Examine successful microcredit models
·Recommend policies and regulations that will facilitate the access to financial services.
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