This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.
The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops.
- Describe the field of marketing communication and explain the characteristics of successful campaigns Exercise well-rounded knowledge of event concepts and strategies to optimize visibility of brand or company image.
- Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses.
- Apply insights and skills needed to manage special marketing communications issues and create successful solutions.
- Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment.
More information at https://convertas.org/
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Last updated August 1, 2018