Marketing Automation Business Fundamentals
Beeckestijn Business School
Key Information
Campus location
Leusden, Netherlands
Languages
English, Dutch
Study format
On-Campus
Duration
Request info
Pace
Request info
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Sep 2024
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Marketing automation is much more than an IT system or technology. Before automating customer communication, you need to have a vision, strategy, and processes to interact with customers. Marketing Automation helps you build a relationship with the customer, gain more and more knowledge of the customer, and achieve your marketing and sales goals. With the Marketing Automation Business Fundamentals course, you will learn how to guide your customer's step by step through the customer journey with marketing automation.
The Marketing Automation course is designed for professionals who want to know more about improving customer interaction by using the latest technology, who want to improve communication with the customer during the whole customer journey. Professionals who want to learn the business fundamentals first and get started with Marketing Automation in their organization.